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Discussion in 'Anything goes' started by Perry White, Dec 13, 2006.

  1. Perry White

    Perry White Active Member

    http://www.radaronline.com/exclusives/2006/12/fhm-bottoms-out.php (includes picture of magazine cover which may be NSFW)

  2. Ace

    Ace Well-Known Member

    The problem with a beer-and-babes magazine is -- bottom line -- it doesn't really taste like either.

    Tastes more like chicken.
  3. Lamar Mundane

    Lamar Mundane Member

    You can't drink a magazine. It's surprising it lasted this long.
  4. Idaho

    Idaho Active Member

    Internet porn takes out another rival.
  5. Kaylee

    Kaylee Member

    One vestige of the dumbing-down of the male gender out of the way...1,476,366 to go.
  6. westcoastvol

    westcoastvol Active Member

    I think it's two things:

    1. obviously, the immediacy of the internet

    2. more importantly, most of the Laddie pubs had no real point of editorial difference amongst themselves whatsoever. GQ and Esquire have been able to survive for years, in spite of their differences and similarities. The laddie pubs are all about "tips to get laid!" "interviews/pictorials with (fill in name of bimbo here!" "the latest video games!"

    They're all relevant to that demo, of course, but to me, if you've read one, you've read them all.
  7. The Big Ragu

    The Big Ragu Moderator Staff Member

    Which is the real reason they are folding it. Magazines are such a "me too" business. You work your ass off to come up with a unique idea, it does well, and then everyone and their uncle copies you... and the market gets oversaturated and you all end up competing for a limited pool of readers and advertisers. Maxim hit on something with the "laddie" magazine. And the magazine was gold when it was relatively unique. That paved the way for FHM, and to a lesser extent, Stuff. And the marketplace could even sustain all of them. But then a bunch of lesser magazines jumped in and some existing magazines that weren't the flavor-of-the-month, started copying--for example, a floundering Playboy hiring James Kaminsky from Maxim. The idea hasn't died, it's just a saturated marketplace. FHM has 1.25 million paid subscribers, which means someone is buying what they are selling. The problem is that they can't grow readership anymore, with more competitors, and the advertising money is being spread among competiting publications.
  8. BYH

    BYH Active Member

    The best thing about the laddie mags is it gave us Blender, an off-shoot of, I believe, Maxim.

    Love that mag. It's like Rolling Stone without the incredible self-gravitas.
  9. MertWindu

    MertWindu Active Member

    I'm sorry, but how funny is it that Idaho made this point?

  10. tyler durden 71351

    tyler durden 71351 Active Member

    The thing about FHM, Stuff, Maxim, etc. is they're all pretty boring. Heavily airbrushed photo spread of some bimbo, written in such a way that you think the author is typing with one hand, with kind of dull writing and features on beer aimed at the lowest common fratboy demographic. Esquire and GQ have ample amounts of cheesecake, along with some excellent articles...I couldn't imagine anything like our man Jones' recent profiles of John McCain or Clinton Portis running in FHM.
  11. Bubba Fett

    Bubba Fett Active Member

    Well said.

    I read Esquire from cover to cover. I need only look at the cover of FHM, Maxim, etc.
  12. KYSportsWriter

    KYSportsWriter Well-Known Member

    I had a subscription to FHM when I lived in Lexington.The only things I read were the jokes page and Morgan Webb's "column".
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