1. Welcome to SportsJournalists.com, a friendly forum for discussing all things sports and journalism.

    Your voice is missing! You will need to register for a free account to get access to the following site features:
    • Reply to discussions and create your own threads.
    • Access to private conversations with other members.
    • Fewer ads.

    We hope to see you as a part of our community soon!


Discussion in 'Sports and News' started by TigerVols, Jun 10, 2010.

  1. TigerVols

    TigerVols Well-Known Member

    Chevy is dead, reports NYT. Shocker.

  2. MartinEnigmatica

    MartinEnigmatica Active Member

    Not quite. GM just wants to do away with "Chevy" as a nickname for Chevrolet for branding purposes. Which is a really silly idea.

    Edit: It occurred post-post that my sarcasm sensors were malfunctioning. My bad, TV.
  3. Sam Mills 51

    Sam Mills 51 Active Member

    With all the problems facing GM and it focuses on this?

    Tells us what we need to know about the "thinking" at GM.
  4. BitterYoungMatador2

    BitterYoungMatador2 Well-Known Member

    I'd rather they bury the "Caddy" nickname.
  5. TigerVols

    TigerVols Well-Known Member

    I should have used the blue font.

    Best part of the story is the Chevy-rolet guy saying branding is important, look at "Coke."

  6. Monday Morning Sportswriter

    Monday Morning Sportswriter Well-Known Member

    I'm Chevy and you're not.
  7. Trey Beamon

    Trey Beamon Active Member


    "But I didn't finish my run."
    Last edited by a moderator: Dec 15, 2014
  8. Beef03

    Beef03 Active Member

    Was I the only one who thought Chevy Chase when I first saw the topic headline?
  9. mustangj17

    mustangj17 Active Member

    Naw, he's been getting fat. I thought he had a heart attack.
  10. Crash

    Crash Active Member

    "Look at Coke, look at Apple."

    Yeah, dumbass. Who knew Coke was short for Coca-Cola? And that no one calls any of Apple's products an Apple?

    If this guy really thinks people are just going to up and quit saying Chevy, he's an idiot. No wonder they can't build a decent car anymore.
  11. cranberry

    cranberry Well-Known Member

    Chevy is a term of endearment. Brand engagement. Sounds like somebody's micro-managing the life out of the brand. They should leave it the fuck alone.

    Here's a better idea: Develop a sturdy and economical four-cylinder car and, as far as marketing goes, don't call it a Chevette.
  12. steveu

    steveu Well-Known Member

    Thanks GM! You just gave me one more reason to stick with Chrysler...
Draft saved Draft deleted

Share This Page