Regional Content Strategist -- Nashville area

The Regional Content Strategist for Sports will guide regional sports content team, including reporters at the daily news organizations in Nashville, Murfreesboro and Clarksville, along with a host of non-dailies, in making daily and long-term decisions about coverage plans and content production based on data, working in concert with the regional audience analyst. This position manages coverage by working with coaches, strategists, reporters and photographers to ensure the right mix of content to strategically serve target audiences. He or she works as a liaison with peers in advertising and marketing on content strategies; works collaboratively with the Nashville newsroom and production team to execute team-based initiatives between departments in a project management role.

Typical Job Duties:

• Oversees sports staff and works with the sports planner in establishing each journalist’s weekly and monthly strategic plan. When necessary, redirects individuals’ plans to balance or complete the group’s work.

Daily activities include use of:

• Ongoing research into key audiences, developed with audience analyst.
• Omniture, Chartbeat, Scarborough, ComScore (where available) and emerging

analytics tools.

• Action plans for community outreach and marketing by journalists.

• Guides sports watchdog projects in conjunction with Investigation Coach. This is the only hands-on editing done routinely, is for larger projects or those stories requiring extra eyes.

• Manages the handoff of content to writing coaches and content production and planning team.

• Establishes and enforces standards – quantity and quality – for content-creation team members.

• Provides great customer service, helping readers find answers and solutions.

• Performs other duties as necessary.

Requirements:

• Bachelor's in Communications, Journalism or equivalent in experience and education
• Five years of media management experience
• Proven proficiency in applying analytics to content strategy

This is a full-time leadership position offering a base salary and benefits including medical, dental, vision, life insurance, and 401K with company match.

Gannett provides a great work environment with a number of benefits to include medical, dental, vision insurance; 401k plan; paid vacation, along with a number of additional benefits. Qualified candidates should include cover letter, resume and salary requirements wehn applying. Employment is contingent on passing a pre-employment, post-offer drug screen.



We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, disability, education, political affiliation or veteran status.

Career Opportunities: Regional Content Strategist - Sports (54842)

>So they're looking for a sports editor to manage all of those Gannett properties?

 

Legit question: How does someone get media management experience when nobody will hire somebody without it?

I'd be perfect for this job, otherwise.

 

If you want some insight into this gig, email or call me.