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Print is still king

Discussion in 'Journalism topics only' started by RecentAZgrad, Apr 13, 2009.

  1. RecentAZgrad

    RecentAZgrad Active Member

    ...so says this link: http://www.niemanlab.org/2009/04/print-is-still-king-only-3-percent-of-newspaper-reading-actually-happens-online/

    Apologies if this has been posted already, but I didn't see it anywhere yet..
  2. dooley_womack1

    dooley_womack1 Well-Known Member

    That really doesn't say much. Could indicate that newspapers aren't making an impact on the Web or that newspapers aren't emphasizing it much. You'd have to compare the combined total views to views of non-paper Web sites, and with TV news ratings.
  3. WriteThinking

    WriteThinking Well-Known Member

    I'm not necessarily disputing this, but I am questioning it.

    What, exactly, is a "page impression," particularly with regard to a printed newspaper? And, how is that determined and measured?

    I may be missing something but, after reading this link, I am not clear on that, either according to Langeveld, or the NAA research stats linked therein. And this goes especially if these numbers are not the same as circulation, which, according to the story, they're not.
  4. RickStain

    RickStain Well-Known Member

    I'm guessing they are multiplying the pages by the number of people who look at each paper, on average.
  5. fishwrapper

    fishwrapper Active Member

    Yeah. I think Rick is right.
    There is some kind of 1.2-1.4 multiplying per household. That's the formula often used.
    But, that doesn't get us to an answer. I'm thinking it's one big false conclusion.
  6. I thought Bob Wills was still the king.
  7. dooley_womack1

    dooley_womack1 Well-Known Member

    I thought it was Jerry Lawler
  8. Jesus_Muscatel

    Jesus_Muscatel Active Member

    well done, F_B
  9. mediaguy

    mediaguy Well-Known Member

    Getting a bit convoluted to compare "page impressions" on web vs. print. Given the same level of awkward translation, my TV is good for a couple thousand page views in a given day.
  10. Played my Waylon CD on the way to work today.
  11. CM Punk

    CM Punk Guest

    That's nice. Wake me up if it ever translates into paying jobs. If not, who gives a fuck?
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