Poll: Does your paper/station use bowl sponsor's names on first reference?

This comes up every year at our shop. We do it for the local bowl but not always for the others. I'd like to know if other papers call it the Allstate Sugar Bowl and the Fed-Ex Orange Bowl or not.

I realize some, such as the Chick-fil-A Bowl, dropped the longtime name and simply go by the sponsor's name now, but for the ones that still have the traditional name as part of the title, do you use the sponsor's name or not?

 

Hell. No.

 

We leave out the sponsor name.

 

First reference, after that, commonly used name. Actually got into it with some local organizers of a basketball tournament about that a few weeks ago.

 

Let me guess...the EA Sports Maui Invitational? We got that hate mail, too. Promptly discarded it and continued using "Maui Invitational."

 

it would take me a second if someone told me georgia was playing virginia tech in the chick-fil-a bowl (and i've been to a chick-fil-a peach bowl and had chick-fil-a coupons for about 6 months because of it -- and was pelted by a bean-bag cow), i'd have to think for a second and then say, 'oh, you mean the peach bowl?' and then they'd correct me and i'd still call it the peach bowl.

 

Just the Sugar Bowl, Orange Bowl, etc. here. Which is how it's supposed to be. If the corporate sponsors want their name attached to the bowl game, they would have to go the Chick-fil-A route.

 

Oh hell no. Much lower profile than that, but the same argument. Made it even more laughable.

 

BUY
AN
AD.

 

I knew that was coming and it was still funny.

 

We take the Chick-Fil-As of the bowl world and change them back to Peach, etc., if we can remember which game is which. Golf is bad, auto racing is worse (the names change more often and who remembers what the original is; not the drivers, who refer to the track or city name).

 

Eventually, it won't matter. Corporate sponsors will rename them all, a la the Peach Bowl. There's no way around naming the sponsor when it's called the GMAC Bowl or the Insight.com Bowl or the MPC Computers Bowl or the PapaJohns.com Bowl.