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Poll: Does your paper/station use bowl sponsor's names on first reference?

Discussion in 'Journalism topics only' started by Johnny Dangerously, Dec 4, 2006.


What is your paper's policy on bowl names?

  1. Include sponsor's name if part of the title

    6 vote(s)
  2. Exclude sponsor's name if part of the title

    12 vote(s)
  3. No consistent policy

    6 vote(s)
  4. Hard line: We don't use sponsor's names, period, even if there's nothing else in the title

    1 vote(s)
  5. Other (please explain in a post)

    0 vote(s)
  1. Johnny Dangerously

    Johnny Dangerously Well-Known Member

    This comes up every year at our shop. We do it for the local bowl but not always for the others. I'd like to know if other papers call it the Allstate Sugar Bowl and the Fed-Ex Orange Bowl or not.

    I realize some, such as the Chick-fil-A Bowl, dropped the longtime name and simply go by the sponsor's name now, but for the ones that still have the traditional name as part of the title, do you use the sponsor's name or not?
  2. Clever username

    Clever username Active Member

  3. Chi City 81

    Chi City 81 Guest

    We leave out the sponsor name.
  4. Bubbler

    Bubbler Well-Known Member

    First reference, after that, commonly used name. Actually got into it with some local organizers of a basketball tournament about that a few weeks ago.
  5. Eagleboy

    Eagleboy Guest

    Let me guess...the EA Sports Maui Invitational? We got that hate mail, too. Promptly discarded it and continued using "Maui Invitational."
  6. HoopsMcCann

    HoopsMcCann Active Member

    it would take me a second if someone told me georgia was playing virginia tech in the chick-fil-a bowl (and i've been to a chick-fil-a peach bowl and had chick-fil-a coupons for about 6 months because of it -- and was pelted by a bean-bag cow), i'd have to think for a second and then say, 'oh, you mean the peach bowl?' and then they'd correct me and i'd still call it the peach bowl.
  7. Oz

    Oz Well-Known Member

    Just the Sugar Bowl, Orange Bowl, etc. here. Which is how it's supposed to be. If the corporate sponsors want their name attached to the bowl game, they would have to go the Chick-fil-A route.
  8. Bubbler

    Bubbler Well-Known Member

    Oh hell no. Much lower profile than that, but the same argument. Made it even more laughable.
  9. Starman

    Starman Well-Known Member


  10. BYH

    BYH Active Member

    I knew that was coming and it was still funny.
  11. Clerk Typist

    Clerk Typist Guest

    We take the Chick-Fil-As of the bowl world and change them back to Peach, etc., if we can remember which game is which. Golf is bad, auto racing is worse (the names change more often and who remembers what the original is; not the drivers, who refer to the track or city name).
  12. Crimson Tide

    Crimson Tide Member

    Eventually, it won't matter. Corporate sponsors will rename them all, a la the Peach Bowl. There's no way around naming the sponsor when it's called the GMAC Bowl or the Insight.com Bowl or the MPC Computers Bowl or the PapaJohns.com Bowl.
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