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Philly papers run fake ads to track ad penetration

Discussion in 'Journalism topics only' started by 2muchcoffeeman, Jun 6, 2008.

  1. 2muchcoffeeman

    2muchcoffeeman Active Member

    But Derrie-Air might not be such a good concept.


  2. lono

    lono Active Member

    Maybe our industry isn't doomed after all. Not with this kind of bold, innovative thinking.
  3. Frank_Ridgeway

    Frank_Ridgeway Well-Known Member

    Won't they be getting a lot of false hits now that everyone's linking to it? So what will it tell them?
  4. beardpuller

    beardpuller Active Member

    It will tell them that they are idiots.
    FYI, the "disclaimer" must only exist online, it isn't on any of the print ads.
    What an amazingly stupid waste of resources.
  5. SF_Express

    SF_Express Active Member

    Not that we haven't had enough of those, but this has really been a stupid week in the business.
  6. Michael Echan

    Michael Echan Member

    This will not "end" well. ;)
  7. Michael_ Gee

    Michael_ Gee Well-Known Member

    In a related development, the Philly Media Group also notably failed to deny reports it had missed a few interest payments on its debt.
  8. FileNotFound

    FileNotFound Well-Known Member

    Private ownership = so much better than corporate ownership.

    Oh, wait. [/crossthread]
  9. beardpuller

    beardpuller Active Member

    To be fair, Michael, even though that's the headline Romenesko put on the story, that's not really true.
    The truth is just about as depressing. I don't understand finance, but apparently there are two tiers of creditors. The primary tier has the ability to prevent payments to the secondary tier, if certain profit margin targets are not met, in order to protect their investment. So the $85 million was intended for the secondary tier, and the other guys, said, "no, we're blocking that, because we're not confident you're not going to lose OUR money."
    The company claims it is renegotiating the terms of its debt.
  10. Babs

    Babs Member

    I independently came up with the pay as much as you weigh concept a few weeks ago, and my significant other laughed at me. It would be un-PC, but it would work, would it not?
  11. Frank_Ridgeway

    Frank_Ridgeway Well-Known Member

    A few years ago there was an uproar when Southwest Airlines wanted fat people to have to buy two seats instead of spilling over into someone else's seat.
  12. MileHigh

    MileHigh Moderator Staff Member

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