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Pay to play at USA Today?

Discussion in 'Journalism topics only' started by gannettblog, Mar 13, 2012.

  1. gannettblog

    gannettblog New Member

    Gannett's new sports czar, Tom Beusse, must finesse tricky ethical issues posed by recent sponsorship deals he negotiated with NASCAR and the PGA Tour as he seeks $300 million in new annual revenue.

    That's in my new post on Gannett Blog: http://tinyurl.com/7w5sr3c
  2. Baron Scicluna

    Baron Scicluna Well-Known Member

    Since when has Gannett had ethics?

    Except for their lowly employees, who had to sign those ethics statements.
  3. HejiraHenry

    HejiraHenry Well-Known Member

    Ask the family of Arthur Ashe if USA Today "has never, ever really upset anyone."

    That said, a vesion of this pay-to-play thing goes all the way back to the early days of USAT. We had "ad adjacencies" for a number of sports back in 1987-89, including America's Cup, the Olympics and such. But these were deals with, say, Cadillac, to be adjacent to our golf coverage or whatnot. This takes that idea to the next level, and beyond.
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