Parade Magazine Pulls An Albom?

She wore green?

 

Preprinting's a bitch.

 

The promos that were running ROP this week for the interview alluded to her assassination. Like Mr. Hecht said, it's probably a pre-printing issue (I'm pretty sure they print a couple weeks in advance).

 

How could it be when it was preprinted?

I think the papers I've seen, including mine, that run Parade refer to it in promos as "one of her last interviews" and things like that.

 

if this is pulling an Albom, does that mean Bhutto's one of the five people you meet in heaven?

 

Who gives a fuck when you go to press? When something like this happens, call all the copies back and re-do it. If that results in there being no Parade (or one sans a cover story) this week, so be it.

 

I think the pre-printing for Parade is crazy...I seem to recall hearing in school they print a month or so in advance because of the sheer volume of making all those color inserts. It seems like every year or so, something like this happens on a smaller scale, like listing the birthday of a celebrity who died two weeks ago. The Bhutto thing is pretty bad, because it's the cover story.
Does anyone even read that thing anyhow? The only time I look at it is when they have the photo essay on what people make.

 

Try running that by the corporate beancounters who don't understand (or care about) the realities of the news business and only understand concepts like bottom line, budget, and profit, and only then in the short-term sense.

I agree that, in a perfect world, your suggestion should have been followed. Alas, this world, especially as it pertains to print media, is anything but.

 

Parade is printed a good bit in advance.

If you kept Parade out of the paper, a lot of people would be upset and justifiably so. People read that for the gossip Q-and-A and for other items. That wouldn't be right and would be unfair to readers. The best way to handle it wold be with a note on Page 1 of the Sunday paper to readers, explaining the situation with printing times and noting the magazine was prepared before Bhutto's assassination.

 

Ask Marilyn, people! The only reason I ever read a Parade growing up.

 

On second thought, you guys are probably right. Methinks they probably should have at least inserted a letter from Parade's publisher explaining the situation into each copy.

Like the sports section, comics, classified, crossword, etc., there are probably people who read Parade and only Parade in the Sunday paper, so I don't think putting an advisory on the front of the paper is sufficient.