Offical titles of games?

jobu · Dec 10, 2008

Jeremy Goodwin said:

Clerk Typist said:

GB-H, that's exactly right. The Sun Bowl was the John Hancock Bowl for a while, until the insurance folks realized the game was being played in the Sun Bowl itself, and everyone but CBS still used Sun Bowl.
It's really a TV naming rights buy anyway. Those folks get a gun to their head. Golf tournaments suddenly become the Widget Classic for their entire history, even if there were 12 different sponsors before the Widget Group came along. It's bizarre.
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One of my favorite golf events this year was the "Justin Timberlake Shriners Hospitals for Children Open." If we left the whole name the title would almost be as long as our cap for the event.

Fuzzy Zoeller was the first winner of the event in 1983. I doubt JT's name was attached to the event then.
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Here's the biggest cross I've been forced to bear by my micromanaging managers:

The Price's Creameries USTA Terry Walker Memorial Tennis Tournament, a Prudential Securities Event

The full name had to be appear in every freakin' story we did about the event.

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Offical titles of games?

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