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OC Register hiring spree

Discussion in 'Journalism topics only' started by SnarkShark, Apr 25, 2013.

  1. SnarkShark

    SnarkShark Well-Known Member

    I don't know if this has been brought up before, but do you guys know about what is going on at the OC Register? From what I've heard, it has expanded its staff from under 200 to almost 350 since August with a lot of those being sports hires.

    How is this happening when everything else is going down in flames?
  2. Moderator1

    Moderator1 Moderator Staff Member

    Not sure of the numbers or the reason but I think the owners have decided on an approach of trying to make money by making a better product. Novel concept, to be sure.
  3. mediaguy

    mediaguy Well-Known Member

    Who have they hired in sports? First I'm hearing on this.
  4. SnarkShark

    SnarkShark Well-Known Member

  5. NDJournalist

    NDJournalist Active Member

    Loveeeeee this news.
  6. steveu

    steveu Well-Known Member

    I think OCR's doing an outstanding job with this concept. It seems like the advertising dollars are following. I subscribe to the OCR's e-edition ($5.25 per month isn't bad at all) and the papers have a lot of content.

    Like everyone else, I'm sure the question is can they keep this up, but the beginning results look promising.
  7. You're not getting one of those jobs.
  8. da man

    da man Well-Known Member

    MileHigh, for one.
  9. da man

    da man Well-Known Member

  10. NDJournalist

    NDJournalist Active Member

    Obviously not at this point in my career. I was simply remarking about how it is good for our industry.
  11. SnarkShark

    SnarkShark Well-Known Member

    Here's the numbers I've heard...

    Subscriptions have gone up 3 percent even though the cost has gone up from $50 to $350 a year (Angels and Ducks ticket giveaways have helped, I think). They've also bought or created 23 weeklies that are only available to subscribers. There is also a paywall on the web site.
  12. slartibartfast

    slartibartfast New Member

    A very stringent paywall at that. It's an all-or-nothing deal: Either you are part of the (paying) Register family, or you're not. You either pay $1 a day to the Register (for print and digital; there is no "digital only" option), or you get nothing. Only those in the family get any of the goodies. Ken Doctor over at Newsonomics <a href="http://newsonomics.com/the-newsonomics-of-the-orange-county-registers-contrarian-paywall/">has done a good job breaking down the numbers</a>.

    Will it work? Lord, I hope so. But the strategy is not going to create some kind of anti-digital force-field around Orange County. The people there like their Amazon and their Facebook and their iPads and their Flipboard-free-online news just as much as anyone else does. Kushner is running a live, and very expensive, experiment testing the "news wants to be free" theory.
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