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NY Mag story: Tide becomes currency for drugs

Discussion in 'Sports and News' started by Small Town Guy, Jan 8, 2013.

  1. Small Town Guy

    Small Town Guy Well-Known Member

    Bizarre but entertaining (and nicely timed for SEO purposes with people Googling Tide) New York Magazine story:

    Basically, it's a case study of why Tide is so popular, but also how it's become a target for thieves who exchange it for crack and cocaine.


  2. Waiting on the NY Post story about buying Tide with an EBT card.
  3. Double Down

    Double Down Well-Known Member

    If we ban Tide, only outlaws will have clean clothes.
  4. Armchair_QB

    Armchair_QB Well-Known Member

    Had no idea crack users were such neat freaks.
  5. Uncle.Ruckus

    Uncle.Ruckus Guest

    So you can have 150 ounces of detergent, but only 16 ounces of soda?

    Fucking Bloomberg.
  6. YankeeFan

    YankeeFan Well-Known Member

    Great product, great branding:

  7. How much better is it at cleaning clothes than All?
  8. YankeeFan

    YankeeFan Well-Known Member

    Don't know, but it does a good job, and is perceived as a better product.

    That's branding.

    Their NASCAR sponsorship alone is responsible for a ton of brand loyalty. P&G does an incredible job of marketing its products, and Tide is the best example of it.

    P&G has also served as a training ground for some of the top marketers in the country. They have a ton of brands, and lot of folks have passed through Cincinnati early in their career.
  9. Dyno

    Dyno Well-Known Member

    After years of being brand loyal to Tide, last January, I bought some cheaper brand - Arm & Hammer or Gain, I think. I developed a major allergic reaction that affected my eyes and the skin around them pretty badly. After 3 doctor's visits and an expensive steroid cream for the skin under my eyes, I will never buy anything but Tide again.
  10. dixiehack

    dixiehack Well-Known Member

    Think I'll hit the strip club and make it suds.
  11. Double Down

    Double Down Well-Known Member

    Dyno's story is one I've heard from so many Tide junkies over the years. They tried to kick it, but the side affects were brutal. All in the game.
  12. waterytart

    waterytart Active Member

    I frequently rail about the notion that people over a certain age are brand-locked. I routinely try new products. I'll buy something different if the price is better.

    I automatically buy Tide. I'd love to read an analysis of how they've pulled that off.
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