Nike To Jimbo's Kid: Lose The Under Armour

https://twitter.com/andrewlbeaton/status/495279561559769088/photo/1

 

Nike has a good point.

 

The 9-year-old ought to write back and say, "Sure. Here's my price . . . "

 

Exactly.

Frankly, the athletes should do that too. "Here's my price, or the logo gets covered up. Because the NCAA said at the O'Bannon trial that I can cover it up."

 

Good luck.

All my kids ever want to wear is Under Armour. Bright, neon colors. It's like what "Jams" were in 1986.

 

What I love about that email is that the ONLY reason it was sent was because of the son's UA shirt. But the guy buffered it with the "great win," "guys looked great," etc. lines.

 

Take a reread. I think it was sent because the Nike USA Director of
Sports Marketing raised hell and sent the little people of Nike
scrambling for the proper CYA's.

 

If I'm Under Armour, I'm sending Fisher's kid about $500 worth of UA Florida State gear today.

What a great story to have com out, from UA's perspective. They can say, "Look, the coach's kid can get any piece of Nike gear for free, and he still chooses to wear Under Armour."

 

The guys "looked great" but their images are worthless, according to the NCAA.

 

Yup, not a lot of words but that memo speaks volumes.

Good move on the part of the WSJ to get a hold of via the FOI Act.

A lot of red faces at Nike today.

 

It's the coach's son, not one of his players.

 

Ouch