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Nielsen: Internet users like porn more than news

Discussion in 'Sports and News' started by MisterCreosote, Sep 12, 2011.

  1. MisterCreosote

    MisterCreosote Well-Known Member

    Nielsen tracked a panel of Internet users and released its Social Media Report, which found that Americans spend just 2.6 percent of their Internet time reading news. Shock of shocks, they apparently spend 35 percent of their time in the "Other (including porn)" category:

    Other (including porn): 35.1%
    Social networks & blogs: 22.5
    Online games: 9.8
    Email: 7.6
    Portals: 4.5
    Videos/movies: 4.4
    Search: 4.0
    Instant messaging: 3.3
    Software manufacturer: 3.2
    Classifieds/auctions: 2.9
    Current events & global news: 2.6

    Romenesko: http://www.poynter.org/latest-news/romenesko/145736/americans-spend-just-a-fraction-of-online-time-with-news-compared-to-social-media/#more-145736

    Link to the report: http://www.scribd.com/doc/64651329/Nielsen-Social-Media-Report
     
  2. RickStain

    RickStain Well-Known Member

    Not surprised:

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    Last edited by a moderator: Dec 15, 2014
  3. Small Town Guy

    Small Town Guy Well-Known Member

    Great news. Mean they're reading the hard-copy version of newspapers. Could be a marketing thing:

    Watch your porn online, hold your...news in your hand.
     
  4. Dick Whitman

    Dick Whitman Well-Known Member

    Why are social networks and blogs grouped together? Aren't most blogs current events-based?

    That said, it's not particularly surprising. There's a chapter in "The Dumbest Generation," a fairly dry but also fairly interesting look at Internet use among young people, that notes that for all the chatter about how the Internet was going to engage them in the outside world on their terms, they actually spend the vast majority of their time on it to talk to each other.

    The porn thing was the huge Internet stigma early in its existence. It's funny that it still is such a dominant driver of Web traffic.
     
  5. Hank_Scorpio

    Hank_Scorpio Active Member

    That list is broken down pretty good.

    Besides porn, what else could other include?
     
  6. Brian

    Brian Well-Known Member

    I don't believe that search takes up only four percent of internet usage. For me, at least, that's the major share.
     
  7. Armchair_QB

    Armchair_QB Well-Known Member

    No shit?
     
  8. Point of Order

    Point of Order Active Member

    Dog Bites Man
     
  9. Mizzougrad96

    Mizzougrad96 Active Member

    Maybe if Bree Olson did the news, more of us would watch. :D
     
  10. Mystery Meat II

    Mystery Meat II Well-Known Member

    0.02 percent
     
  11. NickMordo

    NickMordo Active Member

    What about message boards? Is that "social media"?
     
  12. BitterYoungMatador2

    BitterYoungMatador2 Well-Known Member

    Porn's more factually accurate than your average TV news coverage.
     
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