NFL messes with its shield

It doesn't, that was sarcastic ...

 

The fact that it doesn't use an odd swoosh in the L that went out of style 20 years ago. And it has straight edged serifs, instead of the round ones, again something more common today.

It's not "marketing, subjective euphemism." Anyone that has taken any recent design classes would classify this as modern. Flat out, the new logo looks like something developed in 2007, not the 1980s. The typography is cleaner and sleeker, another sign of modern design.

Do you know anything about design at all? I won't claim to know a whole lot but having taken a class or two on the subject I'm even able to recognize this.

Seriously, what bothers you so much about this new design? Do you actually dislike the design or do you just dislike that they "messed" with it?

 

I like the new font, but I'm not crazy about the other changes.

I probably would have never noticed if it wasn't for this thread.

 

Maybe you're right. The typography is "cleaner." Certainly more antiseptic.

The NFL brand in the Super Bowl era has been labored over for 40 years with that logo. It has been established.

And, some yokel does this, for, at best, subjective, subtle reasoning. And a paycheck about the size of Jonathan Ogden.

A big part of the NFL branding was that the old logo screamed "America," with the multitude of stars alluding so obviously to Old Glory.

And, the L?

You say 80s-ish.... I say stylized and unique.

All the uniforms (sort of like all the baseball stadiums of the 1960s) and coming closer and closer together in appearance and color scheming. Everything is some dark color shade.. with black thrown around as if poured like pepper from a shaker with its top yanked off).

The Chargers finally came to their senses this season and realized....Hmmm.... the 1960s were pretty fucking good. Though their numbers look like they fell off the NFL's new shield.

Everything seems to be compressing into some homogenous "book"... like a design version of the one that major league managers like La Russa and all those brainless minions are slave to. Everyone is becoming the same.

No characters. No character.

I guess I am excited.

 

It took me two looks to really notice anything. It's not like they added a letter or anything. I'll be able to live my life just fine.

 

Well, damn, isn't it clear?

I bet a bunch of people go buy shirts with the new logo. :

 

As someone who likes his jerseys as authentic as possible, I'd be pissed if I bought a new Chargers jersey last week and lo and behold they unveil the new shield this week, rendering the brand-new Bolts jersey a step behind ... at a cost of $220 bucks.

 

One of the biggest reasons for this switch is that the official NFL vendors that do the smaller embroidered items... hat shield and shield on jersey ... are very unhappy having to try accounting for 25 stars in that small of a scale.

 

They did so little, they needn't have bothered (though count me in on liking the old one, if only because it looked hand drawn). 10-1 says most papers use the old logo often, because you can hardly tell the difference. Hey, I've seen the old NHL logo used, and on that one the letters go down to the right rather than up to the right. Plus the color is different (was orange/black, now silver/black).
At least the NFL didn't change its name to FPS (Football Professional Subdivision) or something.

 

In baseball, the AL and NL have simplified "secondary" logos that seem designed for reproducing better on a small scale, such as inserted art in newspaper sports sections.

 

That's one of my biggest pet peeves. In a profession bound on accuracy, why do we see the swinging-bat Oriole in local papers these days? Unbelievable.

(The Oriole is an exaggeration, but I've seen other teams who changed their logos four, five years ago put in the paper.)

 

And a logo developed in 2007 would be great . . . for a league developed in 2007.

We embrace throwback stadiums, throwback uniforms . . . but demand a "modern" logo that identifies a league with 80+ years of tradition?

When Mercedes-Benz changes its logo --- or the Yankees, as was mentioned earlier --- then maybe the NFL can be justified in screwing with something that works.