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New circulation figures again ugly

Discussion in 'Journalism topics only' started by Frank_Ridgeway, May 3, 2011.

  1. Frank_Ridgeway

    Frank_Ridgeway Well-Known Member

    http://www.editorandpublisher.com/Headlines/abc-releases-fasfax-reports-64937-.aspx#

    TOP 25 U.S. DAILY NEWSPAPERS
    By total average circulation



    1. Wall Street Journal; 2,117,796
    2. USA Today; 1,829,099
    3. New York Times; 916,911
    4. Los Angeles Times; 605,243
    5. San Jose Mercury News; 577,665 (including 370,126 from branded editions)
    6. Washington Post; 550,821
    7. New York Daily News; 530,924
    8. New York Post; 522,874
    9. Chicago Tribune; 437,205
    10. Chicago Sun-Times; 419,409 (168,299)
    11. Dallas Morning News; 404,951 (153,441)
    12. Houston Chronicle; 364,724 (40,726)
    13. Philadephia Inquirer; 343,710 (71,128)
    14. Arizona Republic; 337,170
    15. Denver Post; 324,970
    16. Newsday; 298,759
    17. Star Tribune; 296,605
    18. St. Petersburg Times; 292,441 (17,249)
    19. Oregonian; 260,248
    20. Cleveland Plain Dealer; 254,372
    21. Seattle Times; 253,742
    22. Detroit Free Press; 246,169
    23. San Francisco Chronicle; 235,350
    24. Newark Star Ledger; 229,255
    25. Boston Globe; 219,214



    TOP 25 U.S. SUNDAY NEWSPAPERS
    By total average circulation



    1. New York Times; 1,339,462
    2. Los Angeles Times; 948,889
    3. Washington Post; 852,861 (including 101,448 from branded editions)
    4. Chicago Tribune; 780,601
    5. San Jose Mercury News; 636,999 (400,129)
    6. Detroit Free Press; 614,226 (133,883)
    7. Houston Chronicle; 587,984 (75,842)
    8. New York Daily News; 584,658
    9. Denver Post; 519,838 (36,641)
    10. Star Tribune; 516,134 (20,095)
    11. Arizona Republic; 511,764
    12. Philadelphia Inquirer; 488,287
    13. St. Petersburg Times; 429,048
    14. Chicago Sun-Times; 421,453 (170,545)
    15. Cleveland Plain Dealer; 403,001 (60,318)
    16. Atlanta Journal-Constitution; 391,815
    17. Dallas Morning News; 375,100 (12,131)
    18. Newsday; 362,221
    19. St. Louis Post-Dispatch; 360,450
    20. Boston Globe; 356,632
    21. New York Post; 355,784
    22. Seattle Times; 346,991
    23. Baltimore Sun; 343,552
    24. Newark Star-Ledger; 337,416
    25. Milwaukee Journal Sentinel; 333,999
     
  2. lcjjdnh

    lcjjdnh Active Member

    Branded Editions: The Repo 105 of Journalism!
     
  3. Michael_ Gee

    Michael_ Gee Well-Known Member

    When the Herald had its big reduction in force in 2005 and I was among the reduced, the paper's circulation had fallen dramatically to a little less than 240,000 -- or more than Globe has now. Yikes.
     
  4. lcjjdnh

    lcjjdnh Active Member

    Is there any comprehensive staffer data for these newspapers? Curious what the circulation:newsroom ratio is.
     
  5. Mizzougrad96

    Mizzougrad96 Active Member

    The Boston Globe numbers are stunning. I'm even more surprised that the Miami Herald and South Florida Sun-Sentinel don't crack the top 25.
     
  6. MileHigh

    MileHigh Moderator Staff Member

    Thought the same things. Especially the Florida papers because this reporting period was during the winter, when they get a lot of snowbirds down there.
     
  7. BTExpress

    BTExpress Well-Known Member

    Sun Sentinel has consistently ranked about 35-40. Never approached top 25 even during snowbird season.

    Last daily number for Miami Herald I saw was around 160,000, a staggering drop from just a few years ago.
     
  8. MileHigh

    MileHigh Moderator Staff Member

    Worse than that, which really is sad. In the reporting period ending Sept. 30, it was 151,612 M-F, 127,230 on Saturday and 214,891 on Sunday.
     
  9. podunk press

    podunk press Active Member

    I don't know what's so surprising about this.

    I don't know a single person my age (20s) who owns a newspaper subscription. The only ones that buy them do so because they love couponing. Don't even look at the stories.
     
  10. BTExpress

    BTExpress Well-Known Member

    To be fair, ABC changed its metrics, and thus a 20,000 "decline" may not be any decline at all. They're just counting differently.

    That's always been true, though.
     
  11. Versatile

    Versatile Active Member

    FWIW, WSJ's number includes digital subscribers, while USAT doesn't have digital subscribers but is the most widely circulated print edition in the country. Also FWIW, both WSJ and USAT give away a ton of papers.

    I wouldn't be the least bit surprised if their numbers dropped by 500,000 once you took out the numbers of papers given away to business schools (WSJ) and hotels (USAT) throughout the country.
     
  12. flexmaster33

    flexmaster33 Active Member

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