New ABC circulation figures

Sure they would. If it's a home delivery situation and it's so far away that it's not worth cost. Advertisers in Atlanta, likely don't care about paying a higher rate because folks 200 miles away get the paper.

 

anyone have a link for the new audit numbers for all newspapers?

 

well, when you tell people that your print edition isn't important, why should they buy it?

 

Probably real high-minded reasons, like price and a cutback in TV listing supplements and the decline in people buying the "bulldog" versions for an early shot at the (remember these?) classified ads.

Oh, and price. Like HoopsMcCann said, when you tell people in a hundred different ways that the print edition isn't important, why should they buy it?

 

Additionally, lotta folks paying $2.50-$3 per gallon of gas when they swing by the pump on Sundays. Think the few who aren't paying at the pump nowadays feel like throwing down an extra $1.50 for a paper when they go in?

 

We lost circ, especially on Sundays, and are pretending it's a great victory.

 

With the AJC, I'd say at least a small part of the problem with the Sunday issue is the lack of its historically good coupons. When I moved to Atlanta 11 years ago, just about any time someone mentioned the AJC, someone would praise its Sunday issue for all the coupons that helped them more easily afford "the good stuff" at grocery stores. Being someone who could hardly afford the store brand, I jumped on the band wagon and signed up for the Sunday issue. It was nice, because I could finally have names like Kraft, Bounty and Tide adorning the products in my buggy.

It used to be great, but for quite some time the Sunday issue coupons haven't even been worth paying the $2.50 an issue at the store. The banner wrap still boasts that there's over $250 savings inside, but it's mostly just sales ads. I know I probably shouldn't be comparing the drop in Sunday sales to the crappy coupons, but if I had to pay for it, I wouldn't waste $2.50 on it on a regular basis.

To its credit, the coupons were well worth the cost this week. I nearly did jumping jacks for joy.

The AJC is at least trying to increase weekend subscriptions with this new (I think it's new) option. It's offering Sunday and you can choose to add the Thurs, Fri or Sat issue to it. So it would be like Thurs & Sun, Thurs Fri & Sun or whatever combination you want. Do others do that too? I just thought it was a little confusing, especially since the seven day sub isn't much more.

 

REMAIN CALM! ALL IS WELL!

 

Circ numbers are garbage. They don't reflect the actual amount of people who read the paper. There could be 100 people who read a single copy of a paper. I've worked at more than one place that bought the newspaper and it stayed in the break room. Where I am now I bet 50 people a day read that paper.

I bet anymore for each circ lost, three or four people find a different way to read the paper, so the ratio of eyeballs per copy goes up.