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NBC Setting Olympics Ratings Records (30% above network expectations)

Discussion in 'Sports and News' started by Deeper_Background, Jul 29, 2012.

Page 4 of 27
  1. PCLoadLetter

    PCLoadLetter Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    No, it doesn't, because (a) the ad rates in prime time are different from the ad rates in other dayparts, so even if everyone records an event at noon and watches it that evening it screws NBC, and (b) ratings with DVRs are a massive pain in the ass -- you have to watch the show within a designated time frame, and the numbers all end up in sort of a subclass of the Neilsen ratings, and (c) DVRing the show eliminates the boost to other NBC and affiliate programming, which is a key reason why a network bids on this sort of thing in the first place.

    As a viewer, DVRs are wonderful. For a broadcaster DVRs are a massive, ratings-sucking devil.
     
    PCLoadLetter, Jul 29, 2012
    #37
  2. PCLoadLetter

    PCLoadLetter Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    So putting it online live for free is 80s thinking, and modern thinking is putting it on pay-per-view so no one will be forced to watch television on something other than the big box in their living room?
     
    PCLoadLetter, Jul 29, 2012
    #38
  3. MileHigh

    MileHigh Moderator Staff Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Tough shit. Change your ad rates. "We're showing this live and we're showing it to Aunt Bee in prime time." Give me some evidence the ratings will have a massive drop. U.S.-Canada hockey final in 2010. Actually shown live during the day coast to coast. HUGE rating. People will watch. But the networks are stuck in a 1980s time warp.
     
    MileHigh, Jul 29, 2012
    #39
  4. MileHigh

    MileHigh Moderator Staff Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Why am I forced to watch "marquee" events live as they happen on the computer with no chance of replay or playback, yet I can watch a replay of equestrian, field hockey and water polo at anytime I want on the same computer, but I can't of the "marquee" events until the NBC mothership decides it for me eight hours after the fact?
     
    MileHigh, Jul 29, 2012
    #40
  5. PCLoadLetter

    PCLoadLetter Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    "Change your ad rates"? Really?

    The hockey final was on a Sunday, and was in North America. Really bad comparison.
     
    PCLoadLetter, Jul 29, 2012
    #41
  6. PCLoadLetter

    PCLoadLetter Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Because no one gives a fuck about equestrian, field hockey and water polo. Be happy you can watch them at all. I love water polo. I grew up in a hotbed of water polo. I had friends on the Junior Olympic team. I LOVE the fact that I can watch them online. The option is not to see them at all, because those sports will get no prime time coverage at all. The audience is far too small.
     
    PCLoadLetter, Jul 29, 2012
    #42
  7. Stitch

    Stitch Active Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Why should NBC change if there isn't a need to do so? If viewers demand live coverage on TV and won't watch in prime time, NBC would change its tune.
     
    Stitch, Jul 29, 2012
    #43
  8. LongTimeListener

    LongTimeListener Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Because they paid tons and tons of money to do that.

    And if they hadn't paid tons and tons of money, they wouldn't have brought the cameras for every event, and you wouldn't be watching it anyway.
     
    LongTimeListener, Jul 29, 2012
    #44
  9. MileHigh

    MileHigh Moderator Staff Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Not at all. NBC had to be kicking and screaming to show it live coast-to-coast. It was only going to show it live in the East and Central.
     
    MileHigh, Jul 29, 2012
    #45
  10. MileHigh

    MileHigh Moderator Staff Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    F that noise. Lots of room to show everything live and give viewers the choice of what to watch, not what Uncle Roone would *think* everyone wants to watch. On tape delay. In prime time. Different era. Adjust to it.
     
    MileHigh, Jul 29, 2012
    #46
  11. LongTimeListener

    LongTimeListener Well-Known Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    Viewers have the choice.

    Honestly, and not just here but also in the Twitterverse, but this debate is getting tiresome. Either tune in when the things are on live, or live with them being on delay. Those are the choices. They're fine choices.

    Definitely deserves the #firstworldproblems hashtag.
     
    LongTimeListener, Jul 29, 2012
    #47
  12. Stitch

    Stitch Active Member

    Re: Top 10 Patriotic Sports Towns (NBC Ratings up 8% from live coverage)

    It would be nice to have the "Red Button" like viewers in the UK have.
     
    Stitch, Jul 29, 2012
    #48
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