Montgomery Advertiser doesn't make mistake - readers upset anyway

They should adjust it to

(The education at) AU shucks

 

They should've changed the main art to this:

 

Maybe a comma after the AU would've helped.

 

If the headline had actually read "AU sucks", it would not have been incorrect, would it?

Some people just go looking for reasons to get offended where there is none.

 

Ding, ding, ding. Winner.

I had thought about chipping in a similar comment but figured, in this age where grammar apparently no longer matters, I'd be derided as a word nerd. Thank you for doing what I never got around to doing.

 

I won't let them off the hook for using AU as "awe" for three straight weeks (well, three straight games) but that's a different criticism

 

Little background on the AU vs. Awe ...

I don't know how many people realize this but in the late 80s under the fattest Bowden, Auburn started a campaign where each season was personified by a single word ... that started with AU. AU-dacity was the only one I can remember. Obviously people here got what they were doing, but just a little background on why they continue to beat the same horse 20-plus years later.

Full disclosure: I once used the AU headline trick, too. But ours didn't suck. Not that theirs sucked, ours was just superior.

When Tuberville was fired our headline was "AU REVOIR" at about 150 point. The fact that didn't win more awards still grinds my gears. Who knows, maybe ours sucked, too.

Sidenote: Two other papers used that same headline when Chizik was fired, but I won't get too mad b/c I did use an OU-CH headline five minutes before deadline on a Oklahoma bowl game one time. The time I saw it the logo was used, so in the rush before deadline I justified it to myself that it was different b/c I only used typography. I still went home and immediately took a shower.

 

are you a nerd b/c Au is gold? If so, I see what you did there.

 

Butterbean wasn't hired until 1993

And I believe the first one was AU-Attitude. If not the first, it was an early one