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Mega TV station billboard fail

Discussion in 'Journalism topics only' started by TheSportsPredictor, Nov 28, 2009.

  1. TheSportsPredictor

    TheSportsPredictor Well-Known Member

    Oooops, sorry, anchorpeople!


    This got some head honchos suspended: http://gawker.com/5413981/television-news-reporters-just-cant-catch-a-break
    Last edited by a moderator: Dec 15, 2014
  2. WolvEagle

    WolvEagle Active Member

    Suspended? I'm surprised some people weren't fired. Wow.
  3. playthrough

    playthrough Moderator Staff Member

    Another example of the news industry being gaga over Twitter and instead making asses of themselves with it.
  4. PCLoadLetter

    PCLoadLetter Well-Known Member

    I have to say, I'm flabbergasted the GM and News Director were suspended over this. I tip my had to the ownership group that will go after the people in charge instead of the grunts of the newsroom.

    Pretty easy to understand how this could happen, really -- it's not like the person who sends out the Twitter update has a image of how it's going to look on the billboard before sending it out. There's no reason that it should send up a red flag beforehand, but it obviously is hilariously bad in the final version.

    On a related note, as someone who works in a newsroom that's a bit Twitter-obsessed at the moment, I don't get the point of twittering something like "3 arrested in gang rape." It's not particularly compelling information, and it's not something that's going to attract viewers. There are a few people at my shop who send out headlines like that. Seems like a waste.
  5. Mystery Meat II

    Mystery Meat II Well-Known Member

    In theory, doesn't sending a tweet like that draw attention to the Twitterverse (or at least the part that would care about the area you're covering) and draw them in for further updates, either through Twitter or the website? If they know you have something on a major event, they might follow through with you, particularly if they heard it from you first.

    And since we're in the neighborhood:

    Last edited by a moderator: Dec 15, 2014
  6. PCLoadLetter

    PCLoadLetter Well-Known Member

    An interesting news tweet does... but I don't think "Three Arrested in Gang Rape" is drawing anyone anywhere. Nobody is driving down the freeway, glancing at the billboard, and thinking "Man, a gang rape? I'd better hurry home to get the details on that!" It's just ugly and sad.
    Last edited by a moderator: Dec 15, 2014
  7. CitizenTino

    CitizenTino Active Member

    Never gets old.
    Last edited by a moderator: Dec 15, 2014
  8. Mystery Meat II

    Mystery Meat II Well-Known Member

    On the billboard? No. But if they're reading Twitter feeds at home or work or the gym? Quite possibly.

    Of course, havaing a Twitter billboard does pretty much ensure that whoever does the tweeting has to use proper grammar and spelling and not talk about their weiner. So score one for the billboard.
    Last edited by a moderator: Dec 15, 2014
  9. mb

    mb Active Member

    I could see that every day. And *still* laugh every time.
    Last edited by a moderator: Dec 15, 2014
  10. mustangj17

    mustangj17 Active Member

    This has nothing to do with Twitter and everything to do with miscommunication.
  11. ripple

    ripple Member

    Uh... The person doing the tweeting should be doing those things anyway.
  12. SF_Express

    SF_Express Active Member

    Note that on the Twitter feed, not the billboard, there's probably a link to a full story as well, which you obviously can't see on the billboard.
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