MDA's downsized not-a-telethon: Life after Jerry Lewis

I know this d_b's with other topics on this board, but, to show how much a Labor Day tradition has slipped, I didn't even think of this until surfing the channel grids tonight:

The annual Muscular Dystrophy Association television fundraiser goes a new way Sunday, with a different title and featuring three hours of taped appearances by entertainers including country music star Carrie Underwood, pop singer Gavin DeGraw, alternative pop group OneRepublic, Black Eyed Peas frontman will.i.am and songstress Carole King.

The renamed "MDA Show of Strength" was pre-produced and taped in Los Angeles, New York and Nashville, Tenn., said association spokeswoman Roxan Olivas in Tucson, Ariz.

(more at:
http://www.ksallink.com/?cmd=displaystory&story_id=23419&format=html)

 

Watched a little of it. Definitely going for a younger demographic.

 

The only reason I ever watched a telethon as a kid was because it was the only time over-the-air stations stayed on air all night. That changed at some point in the very late 1980s, when I remember a very young Sharyl Attkisson hosting CBS' overnight news.