McDonald's may do breakfast till noon, since millennials can't make it by 10:30

Harris approves.

 

The McMuffin eggs are pre-cooked and frozen before they get to the store. But a lot of sandwiches have "folded eggs" that are made on the grill from an egg mix that comes in bags.

 

It's funny, I was reading your Chipolte comments on my phone yesterday, while eating lunch -- at Chipolte. Now, admittedly, I was looking for something more upscale, but I wasn't in a very upscale part of town, so they were the best option.

Crowd seemed pretty diverse. Food is pretty good, though I felt like shit later. I may have eaten too much.

 

They've got a couple of licensing deals:

 

My anecdotal evidence suggests Chipotle is hugely popular among relatively affluent young folks who work in midtown. The line stretches down the block at their 50th St. location between Park and Madison. My daughter refuses to eat McDonalds, Burger King, Wendy's, etc., but she loves Chipotle and a relatively new (at least around here) and fairly upscale burger place called Smashburger, which I highly recommend.

http://smashburger.com/menu/tabor-center-3/

 

Chipolte has done a good job of positioning themselves. They use a lot of organic ingredients, and "ethically source" their meat. And, they highlight/advertise those facts.

They've courted "foodies". They've sponsored food festivals, featuring their vendors, demos from top chefs, and live music. The event in Chicago featured chefs from Food Network and Bravo's Top Chef, as well as local chefs, and had G. Love and the Special Sauce performing.

The stores are clean. The line moves fast, and if you look at their website, and plan ahead, you can get a nourishing meal for a reasonable number of calories.

I still felt like shit after eating there though.

 

I've said it once and I will type it again:

Qdoba>Chipotle

 

Must be a regional, or a franchise thing. The places I've gone to don't have them any more.

 

About 15 years ago, a lot of BKs (not sure it was national) were doing full menus in the AM. Didn't last too long though.

 

I consider myself a foodie and I'm also a millenial. But I'm also 28 and I support myself. I think your generalizations are a bit off.

 

As someone who worked in a store, you should know how easy it is to streamline the processes. Believe me, McDonald's is the king of the QSR space. If anyone can do it, they can.