Mad Men '15

Among certain sub-sects of the middle to upper-middle class? Maybe a bit. But part of the reason we believe that is because of the massive media obsession with the show. We're talking about — in terms of numbers — very small circles of people. Are they the right kind of people? They're the kind of people who read New York Magazine, The New Yorker, The New York Times, The AV Club, Buzzfeed, HitFix, etc.

I live in a large city. Mad Men has had absolutely no impact on how a 95 percent of the people talk, act or dress. But those five percent for whom it did resonate with (and I'm in that group) yes, it did matter, be we also had ways to share that voice and make the influence seem more profound.

I'm more open to the argument about drinking than I am dress. The bourbon boom is very real, and while I'm not sure MM gets the credit, its obsession with spirits certainly didn't hurt.

 

What's funny is that Don actually drinks pretty shitty whiskey - Canadian Club.

Are you the one who pointed out that a lot of the "whiskey boom" is accounted for by Firestarter or whatever the hell it's called?

 

Fireball. Whiskey for cowards.

That's my theory, anyway. That I'd like to see the bourbon/whiskey numbers with Fireball removed, but even if you did, I think the high end good stuff is still selling a much, much better rate than it was decades ago. The enormous demand of small batch stuff like Pappy and Black Maple Hill is evidence of that. When they had to put the shit in barrels years and years ago, no one knew it would be liquid gold by the time it was read. So they didn't make a ton of it. Now people are paying $1,000 a bottle for bourbon that was supposed to sell for $40 to $50. If bourbon was like other products, where you could just fast-track the process, they'd do it. But the time is what makes it, unless you're into this sciencey thing from Japan where they age bourbon through chemistry.

 

I thought it was all because of Wright Thompson. [/bluefont]

 

For what it's worth ...

'Mad Men' Matthew Weiner discusses meaning of finale's Coca-Cola ad - Fortune

 

I don't understand how they get that Don wrote the ad from the quote that's in that interview, where Weiner says simply that he can "live with ambiguities."

 

Back in the day it was Johnny Red, Dewars, J&B and Canadian Club. Maybe Chivas

 

Right. I'm sure his options were somewhat limited.

 

I laughed pretty hard at that.