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Hometown race tracks and sponsorships

Discussion in 'Journalism topics only' started by FuturaBold, Jul 14, 2008.

  1. FuturaBold

    FuturaBold Member

    For those of you who cover the local racing scene at your shop (i.e. the county dirt track, etc.), how do you handle all of the sponsorships attached to everything. For instance, every press release I get from our local track tags sponsorships on everything (Bill's Shoe Shop Victory Lane, the Pizza Palace Pole Position, etc.). Even each division of racing has a sponsor (the Waffle Shoppe Super Late Models or whatever).

    Do you leave the sponsorships in or not? I tend to say not but wondering what others do ...
  2. playthrough

    playthrough Moderator Staff Member

    Leave out as many as you possibly can. It's not your job to peddle their wares. I'd make an exception if something is recognized more by the product name than by the "real" name. But 9 times out of 10 you're probably safe playing it straight. And drivers/tracks will hopefully be OK with it if you treat everyone the same.
  3. Jake_Taylor

    Jake_Taylor Well-Known Member

    You just got to use your best judgment. It's pretty easy to say Billy Bob Racer won the pole position and leave out the Pizza Palace. It's harder when you want to say Billy Bob leads the Dodge Weekly Series standings.
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