Head on. Apply directly to the forehead.

"Head on. Apply directly to the forehead.
Head on. Apply directly to the forehead.
Head on. Apply directly to the forehead."

Why is this commercial on every damn television in every damn city I go to? This must be the greatest product ever.

 

I see a bunny and a pancake...

 

This is it, apparently:

 

I've been in five cities in different parts of the country in the past two weeks, and I've seen this commercial in at least four of the cities. It just came on CNN. Surely someone else has seen this. Surely I haven't gone completely mental.

 

HP --
I believe you. I just haven't seen it yet and can't imagine from the slogan what the product could be.

 

It'll get worse with its new ad campaign

 

Haven't seen it either. And from the clip on youtube, I have no idea what the purpose of this product is.

 

I've seen the commercial dozens of times in a few different cities. I still don't know what the product does either. But, by God, I know you apply it directly to your forehead.

 

Commentary from You Tube

Headon is a homeopathic remedy for headaches (where it says "homeopathic" just read it as "completely useless, save for any placebo effect"). I learned what it does with a quick google search which turned up this: http://byrdhouse.typepad.com/byrdhouse/2006/06/apply_directly_.html

 

Good, good. This has just been repeatedly striking me as a large pop culture disaster, and I can't believe I haven't heard anyone randomly discussing it. Not here. Not on the streets. Not in the airports. Nowhere. And it's awful.

Apperently it's migraine relief. In that case, superb marketing. The advertisement of this product gives me a migraine, so I go to the store and they say, "Get head on, and apply it directly to the forehead." Then I feel better, and I've bought their product. Then I can watch the commercial and start the vicious cycle all over again.

I can go on with my day now.

 

Boom goes the dynamite

 

CNN runs this on a continuous loop, which lends me to believe that it caters to the older set. This product's ad agency must think that this audience is either senile or deaf, hence the obnoxious commercial.