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Gannett joins the club?

Discussion in 'Journalism topics only' started by Human_Paraquat, Aug 14, 2008.

  1. Ace

    Ace Well-Known Member

    [​IMG]
     
  2. Barsuk

    Barsuk Active Member

    I'm not dead yet.
     
  3. Ace

    Ace Well-Known Member

    Your business acumen is astounding, zzzou.

    That's exactly why newspapers are in this mess -- because advertisers have no other options and are forced to pay for ads in local papers ... leading to declining circulation and revenue because readers are so mad that they have to look at all those ads.
     
  4. 2muchcoffeeman

    2muchcoffeeman Well-Known Member

    What if they get more wanna-be advertisers than a four-page wraparound can handle? "Nope, sorry ... can't take your money for Thursday, but two weeks from Tuesday is available!"
     
  5. ColbertNation

    ColbertNation Member

    That'll never happen. They will always find room for the ads. Room for copy, however, will be an afterthought.
     
  6. Mizzougrad96

    Mizzougrad96 Active Member

    Just so it's clear... I am in no way saying "What a great idea!" to this plan.

    This is just what I've heard they're probably going to do at some point.
     
  7. 2muchcoffeeman

    2muchcoffeeman Well-Known Member

    And that better way would be .... what, exactly?
     
  8. Mizzougrad96

    Mizzougrad96 Active Member

    That's the point. They have no choice but to go with the papers.
     
  9. Ace

    Ace Well-Known Member

    No choice but internet, email, text message, tv radio, direct marketing, billboards, viral videos, leaving a flyer in your mailbox, a card under your windshield wiper, skywriting, oh, and to not advertise at all because the budget was cut.
     
  10. 2muchcoffeeman

    2muchcoffeeman Well-Known Member

    Internet? I use the AdBlock Plus extension for Firefox, so I see no ads.

    E-mail? Those ads almost never reach my Inbox due to spam filters and there's no question that consumers dislike spam.

    TV? I either don't pay attention or change stations.

    Radio? I use Sirius; never listen to terrestrial radio. Ads? What ads?

    Junk mail? Straight to the recycle bin.

    Billboards? Don't pay attention.

    Viral videos? Effectiveness unproven. Seems to work better for mass-media products rather than retail.

    Flyer in the mailbox? Illegal; violates federal law.

    Cards under the windshield wiper? Nobody looks at those and the advertiser gets accused of littering. Not good.

    Skywriting? Fail. Nobody pays attention and it's too hard to deliver specific messages.

    Not advertise at all? Kind of tough to get your brand out in view without advertising.

    You have anything else?
     
  11. Ace

    Ace Well-Known Member

    Blimps.
     
  12. 2muchcoffeeman

    2muchcoffeeman Well-Known Member

    Research has revealed a problem with that, too.

    [​IMG]

    :D
     
    Last edited by a moderator: Dec 15, 2014
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