G Series Pro - Coming to a GNC Near You

Who believes this stuff:

"G Series Pro was originally developed by The Gatorade Sports Science Institute to meet the needs of professional and aspiring professional athletes.

"Make no mistake, Gatorade is all about the athlete," says Sarah Robb O'Hagan, chief marketing officer of Gatorade. "Our 2010 product range focuses on the intersection between the insights of pro athletes and the advantages of our peerless scientific approach to product development. G Series premiered on the Super Bowl sidelines, where we promoted the 'before, during and after' system of sports performance, and G Series Pro raises the bar even higher. Up to now, we have kept these products in the locker room, but the compatibility between G Series Pro athletes and GNC customers persuaded us this is a product line of genuine interest to those looking to go pro."

As the performance pinnacle of the Gatorade sports performance range, G Series Pro has only been available in locker rooms and specialized training facilities-—until now. G Series Pro will be available beginning May 1 to a broader segment of elite athletes. The range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC and its network of nearly 5,500 outlets nationwide.

 

So we're still not any closer to Gatorade bringing back Lemon Ice?

 

Awesome call. I too miss the wonderment of Lemon Ice

 

Thirded.

I think I saw a commercial for the G Series. What kind of marketing ploy is this? If it's only at GNC, it's bound to be too expensive for anyone to buy, yes?

 

It's geared toward elite athletes who only shop at GNC and would never buy supplements from Walmart. Previously it's only been reserved for Pro locker rooms.