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I guess my concern on this was whether objective writers should be in cahoots with the tournament and its sponsors. I guess, from the response here, that that's largely a moot point.

 

Cahoots? That's like saying they're in cahoots with the arena by wearing pants. It's not like they're required to use at least one Coca-Cola® trademark in every lede they write or every radio/TV segment.

 

"I'm sorry. You're wearing the wrong brand of pants to be allowed courtside. Please remove them and wear these pants, provided by Powerade, the official pants of the NCAA tournament. Yes, they look like jammies with the Powerade logo all over them, but it's your own fault for wearing the wrong pants. Please change now."

 

You're very much right. As I said, I don't know why it matters so much to me. I think it's mostly because I haven't been asked permission to have their brand plastered all over the place. But then again...

If that were to happen, then how would you feel?

 

Does not bow to any sponsor.

 

Pretty sure if anyone actually tried that no one would cover their games, no matter how big. The line is drawn somewhere but not at cups.

 

You're already speaking in hypotheticals anyway. Don't know why you can't take that next step and answer the question without dismissing it.

 

This would constitute a significant upgrade for some sportswriters' wardrobe.

 

I always thought it was weird at Colorado State for basketball.

The school is "sponsored" by Pepsi, but the Pepsi products given in the hospitality room must be poured into a Gatorade cup before you can take it to press row. Doesn't make sense to me.