Follow the money ...

Pretty sobering numbers. Nothing that would surprise any of us, but still a bit of a shock. What is even more troubling to me is that the online adjustment is such a small number for all of the effort and resources.

Holy shit! Sorry I didn't include link to the larger post!
Edit/append: http://mjperry.blogspot.com/2012/09/freefall-adjusted-for-inflation-print.html

 

You'll hate me, but I used Craig's List to sell something this week.
Online advertising is going to take a further hit with the pay walls. With Craig's List your audience is EVERYONE with Internet access. Are most paywalled papers making access to their classifieds free?

 

Yeah, as many of us have argued on here for years ... online ad sales might help slow the bleeding, but they won't save the patient.

If you want to see this chart "localized" at your shop, go into the morgue and dig out a bound volume from the 1970s or 1980s. I guarantee the number of ads and pages will be stunning. And sad.

 

fishwrapper, is there a full article to link to? I would love to see this chart broken down by circulation models and size.

 

That looks like the border of Maine and New Brunswick. Good God.

 

What is even more troubling to me is that people still think we should be giving away the product for the hell of it, after nearly 20 years of it not working.

 

I am so sorry. I edited/appended original post to include full link.
But to answer your question, he's just dealing in the advertising pie as a whole, and not the various slices.

 

I think it bears an uncanny resemblance to the iceberg that played such a pivotal role in "Titanic."

That's a nosedive from which there is no "Pull up! Pull up!"