Floating Ads. Anyone Else Have These?

Isn't that an oxymoron?

 

"Sticky" ads on our front (a tab) are becoming more popular. But we're charging $1200 a pop. Yet more businesses are willing to pony up.

 

Thanks, MG. My shop's next, I'm sure.

 

We've had those floating ads. Absolute bitch to build around.

We've also had "flex-form" ads - imagine a clipped pic of somethign and the type runs unevenly around the border

once those get into the paper, lots of advertisers want them. a complete intrusion

 

I remember those at one of my old places, too; I think the idea was really FOR the agate page.

My local South Florida paper has floating ads now. They also have a pyramid on some doubletrucks, but the one I got yesterday or the day before, they forgot to paginate the type around the ad, so more and more of the column was covered up the further down you read. Obviously extremely annoying for the reader, and I'm sure for people laying out the section, too.

 

A floating ad on agate or stock listings (as though anybody has those now) doesn't look too bad. Anything else, blech.

 

Judging by your screen name, you were dealing with Pacific time -- although maybe you were somewhere else at the time. When I dealt with the Camel Scoreboard, I was in a less advantageous time zone, and those were the days when pressrooms had rules like, "No replates on pages with spot color!" So we ended up having two scoreboard pages, a real one and the Camel Scoreboard with useless shit like PGA Money List and three months of boxing schedule.

I had to deal with floating ads (on facing pages) once. It sucks, but what can you do? There's no way to win that fight. Hopefully, the publisher decides it looks like crap. I have no idea if that's what happened, but we didn't see them again.

 

What you call useless shit, I once called manna, back when we had to do a sister paper's agate page for something like an 8 p.m. Eastern deadline. No telling how many times BOX--FightSked bailed my ass out.

 

Yeah, it was in SoCal and we were a PM back then. Had no trouble filling it. The only problem was when there was too much agate for the space. Hated having to slop the agate back inside.