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Facebook and the newsroom

Discussion in 'Journalism topics only' started by budcrew08, Mar 31, 2010.

  1. budcrew08

    budcrew08 Active Member

    I'm trying to get my boss, the executive editor, to agree to let me start a Facebook page for our paper. He's an older guy, and doesn't seem to see the benefits to it. How can I convince him to let me put a page together?
  2. RickStain

    RickStain Well-Known Member

    Tell him what the benefits are.
  3. Harry Doyle

    Harry Doyle Member

    I would just explain that it's another way to connect with readers. Show him how other newspapers have used it effectively and let him know that he will have no direct obligation to the page, but full oversight.

    Having said that, I don't much see the purpose of Facebook pages for newspapers. I know they're common, and are relatively easy to manage. But do people actually turn to Facebook pages for breaking news? If I'm a reader of a certain newspaper, I'm probably trained to check its Web site already. Facebook has never struck me as a site that lends itself to sharing news in the way Twitter does.

    If your editor comes back with that train of thoughts, I can't help you. He should, however, reward your enthusiasm and let you work an extra cops shift or an evening designing a special section.
  4. lantaur

    lantaur Well-Known Member

    Show him this.


    I also read recently that FB is the No. 1 source for links, but I can't find it. Maybe I'm "misremembering."
  5. PCLoadLetter

    PCLoadLetter Well-Known Member

    Facebook is actually much more valuable than Twitter for this sort of thing, because a hell of a lot more people use Facebook.

    More and more people are using programs like TweetDeck that constantly show updates from people you follow on Twitter, Facebook, or any other networking site. I have TweetDeck running right now, and if anyone I'm following does an update it automatically pops up in the upper right corner of my screen. It's a great way to drive breaking news hits to your site, or hits for a story that can be effectively teased in a few words.
  6. Stitch

    Stitch Active Member

    We have a Facebook page, but we are not allowed to access it a work. This is the same shop where IT won't upgrade our Flash players even though AP Exchange doesn't work well unless you have version 10.
  7. Hank_Scorpio

    Hank_Scorpio Active Member

    It could actually be a good way to get your paper's stories out there.

    You set up the page, people become fans of it. And then when you post a story link on the fan page's wall, it shows up in all the peoples news feeds. The person then clicks on the link, driving traffic up on the paper's site.

    That might be a good way to explain it to your editor.
  8. It has been very helpful with helping me track down people for stories and interviews.
    A lot of people have cell phones insetad of land lines, rendering phone boosk all but obsolete.
    But I have contacted several people via facebook.
  9. OnTheRiver

    OnTheRiver Active Member

    We get a shitload of story tips and sources on our Facebook page. Love it.
  10. mustangj17

    mustangj17 Active Member

    Make sure you have a content plan in place.

    The biggest problems aren't with launching pages, it's finding the time to tend to those pages. For every one post you make online, you should respond to 2-3 posts. People don't want to see you on their Facebook page if your whole goal is shameless self-promotion. That was one mistake I made when I launched the page.

    The other was I had no content plan and not enough time to focus on the page.

    Oh and last thing, make sure you get noticed. Your no.1 problem won't be negative feedback like we see on forums and story chat. The biggest problem is not having your customers saying anything at all.
  11. mustangj17

    mustangj17 Active Member

    Yeah but with retweets and trending topics you have a much better chance to hit a larger audience. You can't do that with facebook. It just hits your friends' pages and feeds.
  12. novelist_wannabe

    novelist_wannabe Well-Known Member

    The AJC sends breaking news to its fb followers, which as I understand it essentially does the same thing as twitter feeds.

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