espnW

Saw this on another forum and thought it was clever (albeit highly un-P.C.)

A blogger was ranting about how insulting the name ESPN-W was, and suggested they call it ESPN-L (L for lame)

... to which someone responded: maybe they should just call it LESPN.


oh dear

 

I'll nominate Steve Phillips to handle softball coverage.

 

With Jim Grey

 

LESPN

Fantastic

 

I don't get it.

 

TSN tried this some years ago up here in God's Country. Don't remember anything about it aside from the fact it was an unmitigated disaster.

 

Here are some details on espnW: http://www.mediabistro.com/sportsnewser/espn-targeting-female-demographic-with-espnw_b1743

 

Launched:

http://espn.go.com/espnw/

 

It may indeed be a form of segregation but from a business standpoint it makes sense.

ESPN has turned its focus to broadcasting more live events. Women's sporting events, for mainstream and 'other' sports such as soccer or volleyball, aren't going to get critical time slots unless it's a championship. The women's NCAA softball and basketball championships are pretty big draws, which translates into ratings and advertising dollars.

So from a business standpoint, if they have a channel dedicated to women's sports they can specifically sell more events to advertisers in a dedicated area. Instead of one big NCAA basketball game featuring UConn or Tennessee, the network can show more live events.

 

I give it two years.

 

Are you kidding? Have you seen cable in the last decade? It apparently takes maybe four viewers to justify a channel these days.