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Don't touch that dial

Discussion in 'Anything goes' started by alleyallen, May 29, 2007.

  1. alleyallen

    alleyallen Guest

    Apparently, network execs are trying to come up with some new ways to keep people from skipping commercials. Apparently the biggest troublemakers are those with DVRs, although, surprisingly, only 6 in 10 viewers skip the commercials using their DVR. Only 6 in 10? There are actually 4 in 10 people out there recording shows, THEN watching the commercials?

  2. zeke12

    zeke12 Guest

    I catch my girlfriend doing this.

    It depends on how you watch TV, I think.

    She often just wants to put something on and zonk out, and doesn't want to be bothered to use the remote all the time.

    I subscribe to whoever said that men were genetically predisposed to "what ELSE is on television."

    I zap the commercials with glee.
  3. Bob Slydell

    Bob Slydell Active Member

    Hell, that's the best thing about DVRs. We sometimes don't watch something, just SO we can skip comercials later.
  4. alleyallen

    alleyallen Guest

    Which I guess is what the networks are trying to combat. A test of wills, but I'm worried the networks might win this fight.
  5. biggerthanlashley

    biggerthanlashley New Member

    Yeah, we have a TIVO and skip commercials like they're infected with plague. Like was said, we purposely don't watch stuff we could watch just to record it and skip the commercials later.

    But I'm afraid the networks are going to fix this somehow. Without having read the link, I've heard that some are trying to develop commercials such that when they're fast-forwarded through, the quick stills you get of their commercial are still coherent and you get some kind of product awareness from it. Or that some stations/advertisers will work deals with groups like Tivo to make it so their commercials can't be fast-forwarded through.
  6. wickedwritah

    wickedwritah Guest

    The story mentions that Nielsen is now rating the commercials, too.
  7. Hank_Scorpio

    Hank_Scorpio Active Member

    Advertisers are just figuring out now that we skip commercials?

    This isn't a new phenomenon with the advent of DVR/Tivo. You could do the same thing with VCRs years before.

    Sure, it's slightly easier now with DVR, but it ain't anything new.
  8. CentralIllinoisan

    CentralIllinoisan Active Member

    Same here. We'll do laundry or clean the house for 15-20 minutes, just so we've caught up enough to FF the commericals.
  9. chazp

    chazp Active Member

    Can't believe 40 percent sit through commercials they don't have to watch.
  10. I expect product placement to begin to replace traditional commercial breaks.
  11. Anyone see the "30 Rock" rerun Thursday night? Great goofing on product placement!
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