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D'Oh! The Virginian-Pilot Super Bowl headline

Discussion in 'Journalism topics only' started by Evil ... Thy name is Orville Redenbacher!!, Feb 8, 2010.

  1. http://hamptonroads.com/2010/02/correction-virginianpilot-super-bowl-sports-front
    They had the score right, but the teams reversed... Crap.

  2. spnited

    spnited Active Member

    Well, it wasn't exactly a headline. It was the red lead-in line (god, I hate colored type) to the actual story.
    Still inexcusable but that's what happens sometimes when you're more concerned with the 900 design elements and gimmicks on the page that the actual copy...as this cover seems to be

    Last edited by a moderator: Dec 15, 2014
  3. Mystery Meat II

    Mystery Meat II Well-Known Member

    So do they send all the offending copies to a third world country?
  4. mb

    mb Active Member

    Was just about to post this. *Love* that they're willing to SELL you a copy of the correct cover.

    Heckovajob there, Pilot.
  5. Den1983

    Den1983 Active Member

    I ALWAYS fear this, and double, triple and quadruple check the type as the last thing I do. I actually wonder how many papers, big or small, made mistakes considering the magnitude that presentation for the game warrants.
  6. spnited

    spnited Active Member

    And therein lies another major problem with this industry: the presentation becomes more important than the actual FACTS!
  7. mediaguy

    mediaguy Well-Known Member

    Anybody have a pic of the original page?
  8. Tarheel316

    Tarheel316 Well-Known Member

    You got that right.
  9. mb

    mb Active Member

    Scroll down and there are scans here:

  10. fishwrapper

    fishwrapper Active Member

    The red scoreline plays well off the ad.
    Last edited by a moderator: Dec 15, 2014
  11. Ace

    Ace Well-Known Member

    What does that mean? Would the score have been correct if it was typeset in Olde English?
  12. Mystery Meat II

    Mystery Meat II Well-Known Member

    Yeah, this is an oversight, it's not HEY LET'S SPEND ALL OUR TIME ON GRAPHIC ELEMENTS AND NOT GIVE A DAMN ABOUT COPY. But you figure multiple sets of eyes looked at the page and that it should have been proofed relatively early, since there's no late games on the cover.

    The lesson isn't that emphasis on design takes away from the product, it's that you have to check even the simplest thing that you might gloss over. Having a Wall Street Journal layout isn't going to solve THAT problem.
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