D'Oh! The Virginian-Pilot Super Bowl headline

http://hamptonroads.com/2010/02/correction-virginianpilot-super-bowl-sports-front
They had the score right, but the teams reversed... Crap.

 

Well, it wasn't exactly a headline. It was the red lead-in line (god, I hate colored type) to the actual story.
Still inexcusable but that's what happens sometimes when you're more concerned with the 900 design elements and gimmicks on the page that the actual copy...as this cover seems to be

 

So do they send all the offending copies to a third world country?

 

Was just about to post this. *Love* that they're willing to SELL you a copy of the correct cover.

Heckovajob there, Pilot.

 

I ALWAYS fear this, and double, triple and quadruple check the type as the last thing I do. I actually wonder how many papers, big or small, made mistakes considering the magnitude that presentation for the game warrants.

 

And therein lies another major problem with this industry: the presentation becomes more important than the actual FACTS!

 

Anybody have a pic of the original page?

 

You got that right.

 

Scroll down and there are scans here:

http://www.visualeditors.com/apple/

 

The red scoreline plays well off the ad.

 

What does that mean? Would the score have been correct if it was typeset in Olde English?

 

Yeah, this is an oversight, it's not HEY LET'S SPEND ALL OUR TIME ON GRAPHIC ELEMENTS AND NOT GIVE A DAMN ABOUT COPY. But you figure multiple sets of eyes looked at the page and that it should have been proofed relatively early, since there's no late games on the cover.

The lesson isn't that emphasis on design takes away from the product, it's that you have to check even the simplest thing that you might gloss over. Having a Wall Street Journal layout isn't going to solve THAT problem.