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Director of communications, California Speedway

Discussion in 'Journalism Jobs' started by 2muchcoffeeman, Mar 29, 2007.

  1. 2muchcoffeeman

    2muchcoffeeman Well-Known Member

    Somebody here may find this interesting ...


    SUMMARY: Directs all internal and external communications efforts on behalf of California Speedway, a leading multi-purpose motorsports facility located in the Los Angeles area. California Speedway hosts two NASCAR NEXTEL Cup Series events annually, the largest single-day sporting events in the state, as well as several other motorsports and entertainment events throughout the year. Seeking a dynamic and creative individual with Los Angeles area media and public relations experience/expertise to help further the speedway’s mission of establishing California Speedway and its events as must-attend attractions.

    ESSENTIAL DUTIES AND RESPONSIBILITIES: Directs staff of six full-time team members and a minimum of three part-time associates on a day-to-day basis, as well as an event staff utilized to execute event weekends.

    Directly responsible for oversight, development of departmental plans, including budget, and execution of plans for Communications Department with the following responsibilities: Public Relations, Advertising, Promotions, Media Relations, Entertainment, Community Development, Publications, Website Content and Special Events, inclusive of event entertainment, publicity stunts and fund raising activities.

    Works directly with Senior Management to develop and implement event plans and overall day-to-day operational plans.

    Works directly with Sanctioning Body Officials to promote events and fulfill all requirements set forth in sanction agreements related to Public Relations and Advertising of events.

    Interfaces daily with Corporate Sales and Marketing Department and Consumer Sales and Marketing Department on communication needs to positively impact the sales effort.

    Arranges for public relations efforts in order to meet needs, objectives, and policies set by corporate office and sanctioning bodies for executing campaigns to promote the speedway and its events, regionally and nationally.

    Responsible for fostering positive media relationships, sports and non-sports, as well as developing new media targets for coverage of the speedway and its events.

    Primary spokesperson and responsible for assisting Senior Management in public speaking and media interview preparation. May also serve as primary crisis management team leader or spokesperson.

    Represents speedway during community projects and at public, social, and business gatherings.

    EDUCATION and/or EXPERIENCE: Bachelor’s degree in journalism, public relations or communications, along with experience in Los Angeles area public relations required. Experience in sports administration, event planning or reporting a plus.

    LANGUAGE SKILLS: Strong verbal and written skills required.

    COMPUTER SKILLS: Ability to use computer, e-mail, Internet, Microsoft Word and Excel required.

  2. MileHigh

    MileHigh Moderator Staff Member

    Know the area quite well, so feel free to PM, but have limited knowledge of the place, but could get some if needed.
  3. Hustle

    Hustle Guest

  4. Tom Petty

    Tom Petty Guest

    you know, i've been to downtown los angeles many times and never noticed a track.
  5. sportsnut

    sportsnut Member

    The California Speedway is not located in the city of Los Angeles. The speedway is in Pomona in LOS ANGELES COUNTY.
  6. Tom Petty

    Tom Petty Guest

    hmm, didn't see that in the ad.
  7. MileHigh

    MileHigh Moderator Staff Member

    Keep going east another 20 miles. The track is in unincorporated San Bernardino County with a FONTANA dateline, 50 miles east of downtown Los Angeles. If you fly into Ontario, you can see it to the right just before landing.
  8. And basically the ad says if you're unfamiliar with Los Angeles County, don't bother applying.
  9. Editude

    Editude Active Member

    The drags are in Pomona. There would be some PR challenges here to counter the non-buzz this track generates, twice a year. Maybe the second race should become part of the Chase.
  10. spaceman

    spaceman Active Member

    how about they take the second race and give it back to Darlington?
  11. Left_Coast

    Left_Coast Active Member

    How about they tear out the track and build a football stadium.
  12. wickedwritah

    wickedwritah Guest

    Who cares about the racing? Let's take the race to a half-empty track near LA!
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