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Dear Anderson

Discussion in 'Journalism topics only' started by Moderator1, Nov 6, 2008.

  1. Moderator1

    Moderator1 Moderator Staff Member

    MORE from The Pipeline. It just never stops.

    Dear Independent Publishing Company colleague,

    Recently, the Independent Mail embarked on a business transformation that will strengthen our advertising sales capabilities, build on the historical brand of the Independent Mail as the daily provider of news and advertising content to the Anderson area, and provide content of interest and advertising to non-readers of the daily newspaper through exciting, new niche products.

    Our business transformation is being implemented while the newspaper industry, and businesses throughout America, face current economic challenges never before seen in our history.

    Today, I want to give you an update on where we are in this transformation, and talk about further actions we’re taking and where we’re headed as a company.

    We are aggressively restructuring advertising into a geographically based sales force selling to large, medium and small accounts to ensure no advertising dollars are left uncovered. We are redistributing our advertising expertise so our strongest sales staffers are responsible for accounts where we can maximize their efforts and revenue potential. We are designing our rate structure to have competitive rates for all advertisers to grow market share during these difficult times. We will be well positioned to compete where the ad market is heading.

    Our new editor will work with the newsroom to restructure our news organization to increase our ability to provide indispensable local news and information – in print and online – that benefits the readers and advertisers in our area.

    Readers are interested in the information we provide. Unique visitors to IndependentMail.com, TigersXtra.com and GoFridayFootball.com sites are up. Our products are once again creating buzz in the market. And to reach the widest audience possible across the Web, we will be unbundling our products as needed so users can take them along wherever they go online.

    We are focusing the business around three core areas – Independent Mail, IndependentMail.com and new, exciting niche products.

    The last important piece in this transformation is the realignment of our costs against these three core areas so we can operate as efficiently and effectively as possible. This is in many ways the most difficult step, but a necessary one.

    As a part of this realignment, today we began a reduction in force that will, over the next couple of weeks, affect a total of 17 people out of our workforce of 135.

    Everyone impacted by this reduction deserves our thanks and respect for their contributions to the company.

    This realignment will allow us to focus investment in high-growth areas of the company.

    So where is this taking the Independent Publishing Company? We will be positioned to provide the best daily news and advertising information in the Anderson area while we grow the size and engagement of our audience through our distinctive websites and new niche publications.

    We want our future to be as bright as our past and through this business transformation, it will be.

  2. accguy

    accguy Member

    Butch apparently isn't a fan of getting to the news. He writes 13 grafs and waits until graf No. 9 to talk layoffs.

    It's like it's an afterthought, sort of a "btw, 17 of you are going away."

    Hey Butch, these employees of yours aren't idiots, don't treat them like they are. Have some nuts and get to the point.
  3. Ace

    Ace Well-Known Member

    That's among the worst of these memos for incomprehensible optimism, burying the lede and idiotic innovation (we're going to put our best sales people where they are most effective -- brilliant!)

    Great job, Butch.

    Include yourself among the 17, whydoncha.
  4. Drip

    Drip Active Member

    Once upon a time, a layoff meant that you might get called back. Now, that is no longer the case. That 10th graph is a monster.
  5. 2underpar

    2underpar Active Member

    Perfect example of Butch burying his lede.
  6. fuck a bunch of Butch
  7. JoelHammond

    JoelHammond Member

    Sports was spared, I'm told, which is good, because it's bare-boned to begin with.

    Got my start here, had some good times.

    What's this of a new editor, though? Is Don Kausler out?
  8. Drip

    Drip Active Member

    He's leaving.
  9. Moderator1

    Moderator1 Moderator Staff Member

    From another piece of The Pipeline:

    An update on today's carnage.
    No cuts in sports - we were pretty thin to begin with, but you never know.
    In the newsroom, we lost our longtime photo editor, 2 news-side copy editors and 2 clerks.
  10. Cadet

    Cadet Guest

    But it's to make way for "new, exciting niche products!"

  11. ondeadline

    ondeadline Active Member

    Butch also doesn't have a grasp of the fact that "impact" isn't a verb.
  12. Death

    Death Member


    Wonder if his "day" today was filled with love and laughter. But if there is anyone capable of dispassionately making cuts and being convinced it's the right thing to do because corporate said so, it's old Butch.
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