Daily newspaper coming to Detroit

Publishing vets seek to start newspaper in Detroit..... they want to publish within 60 days.

http://www.miamiherald.com/business/nation/story/1089064.html

 

Doomed. Sorry, that's not enough capital to start a business.

 

Agreed. I worked for a startup magazine fresh out of college. He had "three or four months" of capital.

After four months, he was generating revenue and subscribers, but not at a fast enough rate.

To this day, I believe if he had a year's worth of capital he'd have made a go of it.

 

I believe most business experts say you should have at least six months of capital, plus six months for your living expenses.

One to two months ain't gonna cut it.

 

Who said publishers had to be business guys? I bet they'll pay really great, or they'll lure reporters with free coffee and Tylenol instead of a health plan.

 

Presser Friday to reveal more... I used to work with the guy who will be the ME... good people...
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004042313

 

So is the plan for daily home delivery? Because that is very frustrating right now, the inability to get any newspaper other than the New York Times delivered daily to my doorstep.

 

The question is, will they be doing things differently than all the other papers that are folding? Are they going to give away online content for free and slit their own wrists or will they have a new, working newspaper model that can swim in this current? It will be interesting to see.

(The link didn't work for me, said it was expired or something so I don't know if any of this was covered in that article).

 

besides the lack of reserve funding, i also question the 60 days. that's not enough time o get all your ducks in a row.

 

What do you think of Detroit as a market for something like this? Not the most affluent city around. Papers have struggled there (as well as everywhere else of course). I wonder why they settled on Detroit over all the other markets out there.

 

Because of the lack of daily delivery service, I'm assuming.

 

Oakland County, where the paper is based, is about as affluent as it gets.