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Columbus Dispatch raises price to $1

Discussion in 'Journalism topics only' started by bmm, Jun 3, 2009.

  1. bmm

    bmm Member

    Went by the newsstand today and saw the Dispatch was up to a buck Monday through Saturday. Six months ago it was 50 cents. And for the additional money, the reader is unfortunately getting an inferior product compared to a year ago. Sad state of affairs for our industry.
  2. budcrew08

    budcrew08 Active Member

    The way it is now, unfortunately. Rinse and repeat.
  3. Orange Hat Bobcat

    Orange Hat Bobcat Active Member

    I would rather pay a dollar for a paper filled with any news than pay 50 or 75 cents for a paper that just slashed 20 more staffers and now has even less news.

    Not saying The Dispatch hasn't trimmed positions (not certain if they have lately), but a higher newsstand price might help keep a couple more folks on their beats.
  4. Diabeetus

    Diabeetus Active Member

    Lose subscribers -> cut staff -> cut content -> raise prices -> lose subscribers
  5. Some Guy

    Some Guy Active Member

    And what color in the sun in your world?
  6. Football_Bat

    Football_Bat Well-Known Member

    The juxtaposition of these two threads next to each other is humorous.

    Again ... papers do not make money on circulation. They typically wall off that money to pay carriers. Unless you are the Dallas Morning News, which via the F_B Pipeline has laid off a little less than half of its carriers already.

    ADD: I should clarify that circulation numbers do matter in setting ad rates, but the actual money you pay to purchase a rag doesn't enter into the moneymaking capacity of a rag.
  7. Orange Hat Bobcat

    Orange Hat Bobcat Active Member

    Still some shade of orange or yellow.

    Sky is gray, but I blame that on living just inside the Cleveland city limits.
  8. bmm

    bmm Member

    Unfortunately the Dispatch has cut staff twice and the product reflects it. The paper has become slimmer with less local content and more errors. It's what has happened at most other papers that cut. When you cut staff, it is going to affect quality. Then we raise prices and we honk off our readers which honk off our advertisers. Unfortunately, it seems like a never-ending downward spiral we are on.
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