"Bully" and the R/PG-13 controversy

This is fun if you haven't seen it: http://www.imdb.com/title/tt0493459/

 

I was really hoping this thread had been revived because of the tremendous South Park take on the movie, most poignant with Stan's line, "If you want everyone to see your movie, why don't you just put it up for free on the Internet?"

I'm not against profiteering on supposed good causes because it takes a lot of time, effort and money to make a movie. But the whole debate about the rating really made that more of a valid point. In addition, if this movie is as good as people claim it to be and if the anti-bullying support has grown so exponentially, they could probably make more than enough to cover expenses by simply asking for voluntary donations online. Look how much Louis CK made on his special.