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Breaking news for management types

Discussion in 'Journalism topics only' started by Mighty_Wingman, Apr 6, 2007.

  1. Mighty_Wingman

    Mighty_Wingman Active Member

    Apparently, the secret to success in the newspaper business is...what's that?

    SPEND MORE MONEY ON THE NEWSROOM.

    This pretty much has to go under the heading of "a pleasant surprise."

    http://journalism.missouri.edu/news/2007/02-15-newsroom-profitability.html

    I don't know whether to be happy that PhDs have backed up this simple and obvious fact, or to be sad that PhDs had to back up this simple and obvious fact.

    Here's the study itself, in the unlikely event anyone wants to read it.

    http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkg.71.2.26
     
  2. Mighty_Wingman

    Mighty_Wingman Active Member

    And yes, I know this is pretty much the textbook definition of "preaching to the choir."
     
  3. Inky_Wretch

    Inky_Wretch Well-Known Member

    I just e-mailed that link to my ME. If I get canned, I'm blaming you. ;)
     
  4. Mighty_Wingman

    Mighty_Wingman Active Member

    Blame the University of Missouri.

    As per usual.
     
  5. Frylock

    Frylock Member

    You probably need to e-mail it to the CEO of the company that owns your paper ...
     
  6. WazzuGrad00

    WazzuGrad00 Guest

    I seem to remember a discussion about this earlier in the year.

    I think most folks figured it would be discounted because it was conducted by a journalism school.
     
  7. Mighty_Wingman

    Mighty_Wingman Active Member

    Fair enough. But it wasn't exactly subjective: They used four years' worth of data from 1,400 daily papers.
     
  8. da man

    da man Well-Known Member

    It looks like mostly marketing types conducted the study, though.
     
  9. WazzuGrad00

    WazzuGrad00 Guest

  10. Mighty_Wingman

    Mighty_Wingman Active Member

    This is why I hardly ever start threads.

    Jesus. Not just a d_b, but a double d_b.

    My apologies.
     
  11. Flying Headbutt

    Flying Headbutt Moderator Staff Member

    Doesn't hurt to reiterate things though, don't ya think?
     
  12. Bob_Jelloneck

    Bob_Jelloneck Member

    Needless to say, I don't want to read it.
     
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