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BCS hires Ari Fleischer's PR firm

Discussion in 'Sports and News' started by Moderator1, Nov 23, 2009.

  1. Moderator1

    Moderator1 Moderator Staff Member

    This was sent to me - you'd think maybe the release would include that he was Bush's press secretary?

    Haven't seen anything anywhere on SportsJournalists.com but the BCS has hired Fleischer Communications as its PR firm. As in Ari Fleischer, Bush's press secretary. Of course, in the 251-word press release sent out Friday afternoon (of course) there's no mention of the high-profile job once handled by Mr. Fleischer.

    And here's a link to the Twitter site that has all the potshots fired at the BCS via Tweets.

    And the Fleischer hiring release:

    Bill Hancock, the Executive Director of the BCS, today announced that the BCS is working with the sports communications firm, Ari Fleischer Communications, to bring focus to the fact that the BCS is the best format to match up college football’s number one and two teams, while preserving the heritage and success of the bowl system.

    “I’m proud of the BCS,” Hancock said, “and we have a great event that’s worth promoting. For too long, we weren’t as pro-active as we could have been and we’re determined to demonstrate why the BCS format is the best. Ari has extensive, high-level communications experience in the world of sports and we’re delighted to bring him on board.”

    Fleischer’s company will work directly with Hancock and commissioners of the 11 conferences as part of a pro-active plan to tell the story of the BCS’s success, especially given the fact that attendance, television viewership, fan interest and revenues are at all-time highs.

    "I’m honored to be able to help the BCS group,” said Fleischer. “They’ve done so much for college football and they have a great story to tell. The BCS has its share of critics, but I believe once people see the facts on both sides of this debate, there will be a growing recognition that the BCS format works best, with more consensus than any specific alternative proposal.”

    Fleischer’s sports work has included or includes seven National Football League teams, Major League Baseball, the United States Olympic Committee, Penske Auto Racing and others.
  2. YankeeFan

    YankeeFan Well-Known Member

    Eh, Dustin Hoffman doesn't list Ishtar on his resume.

    It's stupid because anyone with a brain knows who he is, so it's not like he's getting away with hiding it. I understand that you're trying to reposition yourself, but c'mon, that was the job that launched you.

    That being said, Ari set up his firm with the intention of working with sports clients. He's done well & has worked with a number of properties, so it's not surprising that the BCS would hire him -- especially when you consider that politics (or at least the concerns of politicians) will be involved in whatever happens to the BCS.
  3. Boom_70

    Boom_70 Well-Known Member

    Disgraceful on the part of BCS. Anyone associated with the Bush White House should never work again.
  4. Ben_Hecht

    Ben_Hecht Active Member

  5. slappy4428

    slappy4428 Active Member

    Gonna take more than President Stupid's pr flack to fix the BCS's image...
  6. Ben_Hecht

    Ben_Hecht Active Member

    I glanced at excerpts of Ari's book. An
    utterly-disingenuous POS. The BSC is
    certifiable for handing him penny one.
  7. YankeeFan

    YankeeFan Well-Known Member

    For that statement to have any credibility, could you please tell us who in the Bush White House you don't believe was an utterly-disingenuous POS?
  8. doctorx

    doctorx Member

    The politics board is closed, but its spirit lives on.
  9. Baron Scicluna

    Baron Scicluna Well-Known Member

    So, does this mean that Tebow is going to be landing a fighter plane on the 50-yard line?
  10. The Big Ragu

    The Big Ragu Moderator Staff Member

    Really good article about why Fleischer made this transition from the Wash Post a while ago:


    It says that he got the idea when Sandy Montag from IMG cold called him at the white house because he was watching C Span and noticed that Fleischer used a lot of sports metaphors. Has an anecdote about him meeting with major league rookies in 2002 for a presentation on dealing with the media, too...

    My understanding is that his sports consultancy firm works with athletes and organizations more on the "how to deal with media" side of things than as a fire fighter when there are PR problems. I'm sure that is not all there is to it. Just like anyone else who goes through the revolving door, he probably has garnered a lot of work because he has a a lot of politically-connected people on speed dial. That is not a bad "skill" to have, which is why former high-level government workers and elected officials often become wealthy as consultants and lobbyists.
  11. Football_Bat

    Football_Bat Well-Known Member

    Probably should be noted that while Ari was press secretary, there weren't a lot of Bush fires to put out — at least in public. The PR didn't start going pear-shaped for the Dim Son until after Ari left.

    Just an observation.
  12. mustangj17

    mustangj17 Active Member

    Full of fail.
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