Applying to the same paper the second time around

I didn't even get an interview the first time.
I want to make a last impression. How should I start my cover letter?

Should I even mention I applied last time? Any help would be great.

 

A. Don't mention it. It will only remind them that there was a reason they ignored you last time.

B. Write several different opening paragraphs. Show them to someone you trust and ask them which one grabs their attention (in a good way).

 

It took four tries (!) over a span of six years (!!) for me to get a job at a particular paper.

They were, obviously, quite particular.

I agree that you shouldn't mention the previous time you applied ... but, as pointed out here from time to time, it's worth taking a good look at how you presented yourself, to make sure you didn't make it easy for them not to call.

 

I hardly ever read cover letters and always go straight to the ledes. If I see some shit about "a tale of two halves" or referencing a Vince Vaughn movie, it goes straight into my crapola pile. Just my $.02.

 

Be careful, Riddick. Vince is a combination of God, Muhammad and Laurence Olivier in these parts. How he hasn't won the best acting Oscar eight years running is the real stunner.

 

riddick, you are so money!

 

How long ago did you apply the first time? If it's been awhile, no problem.

The HR dept./editors likely keep people's resumes on file for at least 6 months to a year before they might be tossed.

Worry more about getting the job, not the little stuff.

 

Let me know if it works. I sent out resume No. 955 to the Plain-Dealer last week.

 

So I guess you're saying the most important part of a cover letter is the lede, correct? Any other cover letter nuggets?

 

I think he's saying he doesn't even read the cover letter and goes to the ledes of your clips to see if you can write.