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Another name change: U-T San Diego

Discussion in 'Journalism topics only' started by playthrough, Jan 3, 2012.

  1. playthrough

    playthrough Moderator Staff Member

    So the San Diego Union-Tribune is now U-T San Diego. So program that into your new glossary, right next to the "Tampa Bay Times."

    http://www.utsandiego.com/news/2012/jan/03/our-readers-ut-san-diego/

    (apologies if this is elsewhere on the board; hadn't seen it)
     
  2. sgreenwell

    sgreenwell Well-Known Member

    Ick. Not a huge fan.
     
  3. McNuggetsMan

    McNuggetsMan Member

    U-T San Diego sounds like a branch campus in the wrong state.
     
  4. jr/shotglass

    jr/shotglass Well-Known Member

    Exactly. I thought it was one of the new Big East schools trying to confuse us even more.
     
  5. Tarheel316

    Tarheel316 Well-Known Member

    Yeah, I thought this was a college rename.
     
  6. University of Texas at San Diego?
     
  7. Editude

    Editude Active Member

    I know the company has disliked the SignOnSanDiego website name for years, but going to UTSanDiego (which also looks odd) is unusual branding as well. And it is awfully close to UC San Diego, which I remember having a cute baseball field when we played the Tritons.
     
  8. mpcincal

    mpcincal Well-Known Member

    Actually, I think the whole point of this was that the U-T website was actually called signonsandiego.com and now they've changed the web address to the paper name, for instance, and just put everything under one brand.

    But, yeah, as much as I always used to refer to the paper as the U-T informally, I really don't like them putting it on the paper's masthead like that. Kinda like "Bolts" on the TB Lightning's jerseys, or D-Backs for the Arizona baseball team. Trying a little too hard to be hip and clever.

    EDIT: Editude beat me to the website reference.
     
  9. SoCalDude

    SoCalDude Active Member

    ... and they added more hours and ... (trumpets) ... a dress code.

    http://jimromenesko.com/2011/12/31/san-diego-union-tribune-staff-told-told-to-dress-up-work-longer-hours/
     
  10. Versatile

    Versatile Active Member

    Tennessee, obviously.

    This almost seems like a prank.
     
  11. Lieslntx

    Lieslntx Active Member

    Hush your mouth, Mister.
     
  12. jr/shotglass

    jr/shotglass Well-Known Member

    This guy sees no humor in the dress-code thing.

    [​IMG]
     
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