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Ads on the front page

Discussion in 'Journalism topics only' started by Write-brained, May 23, 2008.

  1. TyWebb

    TyWebb Well-Known Member

    My paper just lost this battle. Our EE emailed the staff with the bad news, obviously not happy with it himself. It is like everyone else's (except Detroit), a banner ad across the bottom.

    A few years ago, I might have been outraged. Now, if it helps me keep my job, I'm in total support.
     
  2. Diabeetus

    Diabeetus Active Member

    I don't like em, either.
     
  3. Italian_Stallion

    Italian_Stallion Active Member

    My local paper, which pays me for lots of freelance work, often uses 1-by-2 stickers on the front. They're below the fold. You have to peel them off. I don't know what sort of adhesive they use, but they come off without much trouble.

    I don't mind the banner across the bottom. But that example from the Free Press is shocking. It's a big, clunky thing that just sucks away all the focus. Not much you can do to lure people away from that ad. Well, I guess you could run your headline in hunter orange with 72-point.
     
  4. fishwrapper

    fishwrapper Active Member

    Small bug: "Banner" is synonymous with top. Carry on.
     
  5. Italian_Stallion

    Italian_Stallion Active Member

    So what do you call an ad that runs across the bottom?
     
  6. Pete Incaviglia

    Pete Incaviglia Active Member

    Technically? In our case it would be a five-column, one-and-a-half-inch ad.
     
  7. Barsuk

    Barsuk Active Member

    Stripped across the bottom?
     
  8. "rennab" obviously.
     
  9. BigSleeper

    BigSleeper Active Member

    Our paper jumped this shark a long time ago. We have one-inch ads stripped across the bottom on all section fronts. They've never been intrusive or flashy, so I don't even notice them anymore.
     
  10. playthrough

    playthrough Moderator Staff Member

    Double wow. The Gannett paper I read every day has a ton of crazy-shaped intrusive ads on the inside, but never anything on a front like that.
     
  11. mike311gd

    mike311gd Active Member

    An old paper of mine did this for a month-long period before the Super Bowl, right across the bottom. It was an ugly add, and it took up more space than I wanted to give up. And when you've only got a three-page section some days, like in life, every inch counts.
     
  12. fishwrapper

    fishwrapper Active Member

    An ad that runs across the bottom of the page.

    No. Strip ad. I know you can argue that a strip can go at the top of the page. There is even a vernacular for it. And you're right. But, generally speaking, a strip ad is one that travels the width of that page at the bottom. Where is get confusing? If your section allows men's club ads. Then you have strip stripper ads stripping across the bottom strip.
     
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