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Ad Trends Are Trickling Down...

Discussion in 'Journalism topics only' started by WriteThinking, Apr 7, 2009.

  1. WriteThinking

    WriteThinking Well-Known Member

    ...and the Daily Bruin, UCLA's student newspaper, isn't happy about it.


    I'm not sure I'd have been quite so publicly ungrateful about a full-page ad from Haagen-Dazs, even if it was a wrap-around.

    But this really gives the paper -- both its editorial and its business side -- a taste of what's going on in the professional ranks.

    I guess they're finding out that it's nowhere near as good as any Haagen-Dazs flavor.
  2. buckweaver

    buckweaver Active Member

    Well, the Bruin folks have a point: Those wrap-around A-1 ads truly, truly suck. NOBODY likes them -- except, maybe, the advertisers themselves. And, well, they better. Because they're paying good money for it.

    We had a half-page wrap-around A-1 ad once, and there's nothing you can do with it; can't just take it out, otherwise you lose the op/ed page(s) in the back. It's annoying to fold it back. Not easy to rip it out, either, because you have to be careful not to lose those aforementioned op/ed pages, which are popular.

    We got a ton of angry phone calls from readers the day we ran that ad. They were as annoyed about it as we were.
  3. TheSportsPredictor

    TheSportsPredictor Well-Known Member

    Real world intrudes on college. Film at 11.
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