A circular conversation -- or, what's in your Sunday paper?

This conversation leads to the question, how long until newspapers only publish a hard copy on the days that they have retail inserts. I was recently in Washington and a mid-week edition of the Post only had about 10 pages of ads and I don't think any retail advertising. The 10 pages counted things like movie schedules and obituaries, items that I think the Post charges for.

 

http://www.coupons.com

 

Thus my long held assertion that people buy a paper for the coupons and classifieds and only read the news portion to fill time.

 

The people advertising this way have to figure out a way to reach their target audience. If they could bypass the middle man (newspapers) and still get a good return on their investment, newspapers would be dead tomorrow because they couldn't survive without all that revenue.