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24 Hour Fitness Clubs Marketing Disaster

Discussion in 'Sports and News' started by Boom_70, May 3, 2007.

  1. Boom_70

    Boom_70 Well-Known Member

    24- the Nationwide Fitness chain is spending 10 mil with the Yankees and opening up a chain of Yankee fitness clubs in tri state area.

    Part of deal included taking over conditioning job for the Yankees. That is how Marty Hamstring Miller got the job.

    24 might as well cut their losses now and not bother to open their doors in NYC/
  2. RokSki

    RokSki New Member

    Re: 24 Hour Fitness Clubs Marketing Disater

    Good to see the relationship got off to a strong start :)
  3. Boom_70

    Boom_70 Well-Known Member

    Yankee fans will be beating down the door for a membership
  4. RokSki

    RokSki New Member

    Billboard: "You, too, can pull your hammy, just like your favorite Yankee!"
  5. Boom_70

    Boom_70 Well-Known Member

    Gotta love this:

    April 1, 2007 -- You may not be able to swing like Derek Jeter, but starting next year at least you can work out like him.
    Fans of Jeter and the New York Yankees will soon be able to huff and puff at one of three planned Yankees-themed 24 Hour Fitness clubs slated to open in the city starting in 2008, The Post has learned.

    The Bronx Bombers and the national fitness chain are expected to announce as soon as tomorrow a 10-year deal to bring the Yankees brand directly to fitness buffs.

    The deal is said to be worth at least $10 million. Potential gym locations are being scouted.

    The gyms will be decked out in Yankee memorabilia and pinstripes and may include batting cages and sliding areas to mirror the game as closely as possible, a fitness-center executive told The Post.

    The fitness chain also hopes to reach an agreement with the team to let members watch game highlights on TV while they use treadmills and elliptical trainers.

    "As we go forward, we will design the clubs with them," said Brad Fogel, chief financial officer of 24 Hour Fitness. "We want people to feel like they're in Yankee land."

    Although the details are still being worked out, Fogel said the membership cost will be competitive with places like New York Sports Club, where fees range from $79 to $89 a month.

    "We expect the Yankees and 24 Hour Fitness to become synonymous - this season and in the future - as we relocate into the new Yankee Stadium," Michael Tusiani, the team's senior vice presi dent of corporate sales and sponsorships, said.

    24 Hour Fitness is one of the biggest health club chains in the nation but doesn't have a presence in New York City. The expected deal will also give 24 Hour Fitness a presence at Yankee Stadium and at the new ballpark slated to open in 2009.

    The fitness chain, based in San Ramon, Calif., just completed renovating the Yankee workout facilities and will staff it with seven trainers.

    The players will get their first glimpse of the renovated fitness center today when they arrive for a workout at the Stadium and are told about the deal for Yankees gyms.

    24 Hour Fitness will also create a fitness center at the team's spring training facility in Tampa, Fla.

    While the Yankees deal is the first of its kind with a pro team, 24 Hour Fitness has opened signature clubs with star athletes such as Andre Agassi, Magic Johnson and Lance Armstrong. The company is also a sponsor of the Olympics and has set up training centers for the U.S. Olympic team.
  6. slappy4428

    slappy4428 Active Member

    CAn John Sterling work on his pipes there?
  7. RokSki

    RokSki New Member

    "Daaaaaaaaaa" (hammy pops) "announcer loses!"
  8. 21

    21 Well-Known Member

    Jack Bauer would never pull a hammy.
  9. RokSki

    RokSki New Member

    Jack Bauer = mas macho than Yankees :)
  10. Boom_70

    Boom_70 Well-Known Member

  11. Guy_Incognito

    Guy_Incognito Well-Known Member

    I heard this being discussed yestrdaya, with outrage that business would have an impact on baseball. Why do you think they overpaid (by the standards of the time) Matsui?
  12. RokSki

    RokSki New Member

    Ha ha. :)
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