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2-for-1 circulation?

Discussion in 'Journalism topics only' started by txsportsscribe, Jul 5, 2009.

  1. txsportsscribe

    txsportsscribe Active Member

    don't know how long this has been going on because i rarely buy a copy of the dallas morning news in a store but came across this when i bought a sunday paper today. wasn't that long ago that the dmn went to $3 on sunday but this morning it was $5 for a package of 2 sunday papers. couldn't just buy 1 copy. supposedly you make up for the extra $2 because you get twice the coupons or you can split the cost with a neighbor.

    are other papers doing this? and it seems like a bogus way to increase circulation because i can't see a whole lot of people splitting the cost so 1 person pays yet the dmn gets to count 2 papers sold.
  2. ColbertNation

    ColbertNation Member

    Sounds like some paste-eater's idea of how to increase revenue without actually doing anything.
  3. Football_Bat

    Football_Bat Well-Known Member

    Awesome. One for me and one for my dog to shit on.
  4. JakeandElwood

    JakeandElwood Well-Known Member

    What an absurdly stupid idea.
  5. GoDeacs

    GoDeacs New Member

    $3 for the Sunday paper? Are you freakin' kidding me?
  6. PCLoadLetter

    PCLoadLetter Well-Known Member

    Are you suggesting the Dallas Morning News might try to manipulate the circulation numbers? Zounds!
  7. Football_Bat

    Football_Bat Well-Known Member

    Most people just go to the rack, put in $3 and grab as many papers as they want.
  8. Mark2010

    Mark2010 Active Member

    How'd you know?
  9. Mark2010

    Mark2010 Active Member

    Or, of course, you can read it for free on the internet and spend the $3 on a latte.
  10. "I'm shocked -- shocked! -- to hear that manipulation of circulation numbers is going on in here!" (tipping hat to Claude Rains)
  11. Barsuk

    Barsuk Active Member

    This is one of the dumbest ideas in a long, distinguished history of dumb ideas by newspaper publishers. Just absurd on all levels.
  12. mediaguy

    mediaguy Active Member

    Had never heard of this before. We can't get people to buy one paper, so we're trying to get them to buy two. "Save one for later in the day!"
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