SI badly needs an NBA editor

So I’m excited to devour the new Sports Illustrated NBA preview and the first thing I notice is they predict 5 Western Conference teams to lose in the first round. That’s one helluva prediction, and also impossible.

Then I start reading the team-by-team predictions and it really gets bad for SI. Apparently no one told the designer that white type in a gray screen is next to impossible to read. Since most of the team boxes are done precisely that way, they are rendering illegible much of the content.

Amazing how far this mag has fallen in recent years.

They are doing their best to drive savvy sports fans away with sloppy editing and inane, unreadable design.

 

There are still some good NBA writers at SI (particularly Rob Mahoney) but it's going to be borderline impossible to fill the Lee Jenkins void.

 

SI badly needs, like, everything

 

Which 5 teams do they have losing in the 1st round? Haven't read it yet, but looks like they do profiles on each team. Do they do a bracket
with picks for each round?

 

Considering the average age of the readership - I'm astounded at some of their color and font choices on a now bi-weekly basis. Small type is fine as long as you have a decent enough contrast between colors. If people can't read it, why go to any effort to write it in the first place?

 

*most

 

I gave up on my SI subscription when they kept reducing the number of issues. I usually like the NBA preview, so I was going to buy the current issue at the grocery store. It's not a particularly thick issue, and the retail cost: $5.99. I'll skip it.

 

When they went to bi-weekly, the promise was a heftier mag. The avg. page count per month has dropped about 40 pages since the switch.

 

I realized over the weekend that my subscription ran out and they just stopped sending issues. They're not even doing the aggressive "renew now" letters offering you a gym bag anymore.

 

The Internet obliterated SI’s niche. With sites like ESPN and shows like SportsCenter as the overall news source and The Athletic hitting the deep feature spot, what’s SI’s place in the market? And do people even buy the regular edition from the newsstand in 2018? (We won’t talk about the swimsuit issue. It’s a different breed of cat.)

The people who own The Sporting News recognized this years ago. Does Gannett still put out whatever Baseball Weekly morphed into? It has the same problems — lack of immediacy and other outlets going deeper than it can.