How Chipotle Changed American Fast Food Forever

Actually, Chipotle isn't hurting places like McD's or BK, it's hurting places like Friday's, Ruby Tuesdays and such, the concept of higher-quality food without sitdown prices. Plus places like Friday's and Tuesdays came in too late for the small plates fad.

 

I'm betting Chipotle took market share from both niches.

Before Chipotle there wasn't that middle-of-the-road option and some customers would settle for fast food.

 

I think that Chipotle is perceived as healthy.

 

It's probably a better option than anything you'll find in a McDonald's or the like.

 

The market likes Chipotle today: 659.77 - up 69.84 (11.84%)

 

The winning answer in last week's Sheep was good for the market forecast.

 

Put me in the column as a fan of Which Wich, as well. Not sure we have one locally, but have been to several elsewhere. Their house-made(?) potato chips are fabulous.

 

Looks like McDonald's loss is Chipotle's gain:

 

Man. McDonald's is really struggling. Better hurry in for one last Big Mac before they close shop!

 

Chipotle's annual revenue is what McDonalds does in a month and a half.

 

Those McFlurries won't last forever!

 

Zaxby's recently opened in our city. Predictably, the people at the local university treated it like it was the second coming of the Beatles and swarmed en masse, giggling and screaming the whole way about how AWESOME Zaxby's is. It's fine. It's fast food chicken. But nothing more. But my city has an issue with going ga-ga any time a fast-food place opens. When we finally got a Cookout, you couldn't get into that place for a month after it opened. I mean, Cookout's good and all, but it ain't sit-in-line-for-30-minutes good. Nor is Zaxby's.